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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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Stay Locked on Your Goals—No Matter What. The method doesn’t matter as much as the mission

Robert Eckelman

5 hours ago2 min read

Stay Locked on Your Goals—No Matter What. The method doesn’t matter as much as the mission

2025 Media Investments- CTV Spend Increasing as Broadcast Declines
58% Plan To Increasing CTV Spend,
32% Plan to Cut Linear TV Budgets

Robert Eckelman

4 days ago1 min read

2025 Media Investments- CTV Spend Increasing as Broadcast Declines 58% Plan To Increasing CTV Spend, 32% Plan to Cut Linear TV Budgets

ESPN+ stands out as the top sports focused streaming service, with almost 20% of US households subscribing

Robert Eckelman

Mar 121 min read

ESPN+ stands out as the top sports focused streaming service, with almost 20% of US households subscribing

Let setbacks be your rocket fuel to propel you forward.

Robert Eckelman

Mar 122 min read

Let setbacks be your rocket fuel to propel you forward.

When Life’s Goalposts Move, Set Micro-Goals—Achieve More Than You Ever Thought Possible

Robert Eckelman

Mar 71 min read

When Life’s Goalposts Move, Set Micro-Goals—Achieve More Than You Ever Thought Possible

The Power Shift: How CTV & Streaming Put Advertisers in Control

Robert Eckelman

Feb 251 min read

The Power Shift: How CTV & Streaming Put Advertisers in Control

Making the Invisible Visible, It’s hard to motivate others to rally around something others don’t see or feel.

Robert Eckelman

Feb 242 min read

Making the Invisible Visible, It’s hard to motivate others to rally around something others don’t see or feel.

It's time to move beyond just numbers and focus on precision, relevance, and real engagement. Is it time to redefine reach and frequency?

Robert Eckelman

Feb 241 min read

It's time to move beyond just numbers and focus on precision, relevance, and real engagement. Is it time to redefine reach and frequency?

"When everyone thinks alike, then no one is thinking." Growth and innovation come from questioning the status quo, not blindly following it.

Robert Eckelman

Feb 191 min read

"When everyone thinks alike, then no one is thinking." Growth and innovation come from questioning the status quo, not blindly following it.

Embracing professional generosity-reinforcing the belief that success is not solely measured by personal achievements but also by the positive impact we have on others

Robert Eckelman

Feb 172 min read

Embracing professional generosity-reinforcing the belief that success is not solely measured by personal achievements but also by the positive impact we have on others

Broadcast & Cable Have Completed the Cycle: Denial → Blame → Anger → Acceptance → Adoption

Robert Eckelman

Feb 122 min read

Broadcast & Cable Have Completed the Cycle: Denial → Blame → Anger → Acceptance → Adoption

Ever feel like you’re spinning your wheels, you’re not stuck. You’re building something. Keep showing up. Keep moving forward. There is power in doing something consistently well with purpose

Robert Eckelman

Feb 111 min read

Ever feel like you’re spinning your wheels, you’re not stuck. You’re building something. Keep showing up. Keep moving forward. There is power in doing something consistently well with purpose

In 2017 I tapped out of a 30-year career in broadcasting. Looking back over the past 9 years, I am filled with awe and gratitude. I took a leap and good things happened. Here is the Timeline of CTV

Robert Eckelman

Feb 62 min read

In 2017 I tapped out of a 30-year career in broadcasting. Looking back over the past 9 years, I am filled with awe and gratitude. I took a leap and good things happened. Here is the Timeline of CTV

I ride in Bike MS for the 1 million people in the U.S. who can't.

Robert Eckelman

Feb 41 min read

I ride in Bike MS for the 1 million people in the U.S. who can't.

I’ll be pushing the pedals out there, but I need your help to make this effort meaningful.

Robert Eckelman

Jan 222 min read

I’ll be pushing the pedals out there, but I need your help to make this effort meaningful.

Advertising budgets follow viewers. Ad revenue on Streaming | CTV has not kept pace with viewing time spent. I am not Nostradamus, but it is easy to predict that will change in 2025 and beyond

Robert Eckelman

Jan 172 min read

Advertising budgets follow viewers. Ad revenue on Streaming | CTV has not kept pace with viewing time spent. I am not Nostradamus, but it is easy to predict that will change in 2025 and beyond

How FAST things have changed. Fox will stream Super Bowl 59 on Tubi: Cord Cutters Can Watch the Big Game Free on 2/9/25. Another Touchdown for Streaming

Robert Eckelman

Jan 161 min read

How FAST things have changed. Fox will stream Super Bowl 59 on Tubi: Cord Cutters Can Watch the Big Game Free on 2/9/25. Another Touchdown for Streaming

Netflix Scores Touchdown with Christmas Day NFL Debut. Streaming is the MVP

Robert Eckelman

Dec 27, 20241 min read

Netflix Scores Touchdown with Christmas Day NFL Debut. Streaming is the MVP

In this rapidly evolving media landscape, businesses must adapt their advertising strategies & partner with the right experts to ensure their messaging resonates.

Robert Eckelman

Dec 20, 20242 min read

In this rapidly evolving media landscape, businesses must adapt their advertising strategies & partner with the right experts to ensure their messaging resonates.

The truth can be a hard pill to swallow. Cable executives admit the traditional cable model is broken

Robert Eckelman

Dec 12, 20241 min read

The truth can be a hard pill to swallow. Cable executives admit the traditional cable model is broken

CTV = Connected TV | OTT = Over The Top TV

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