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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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Advertising budgets follow viewers. Ad revenue on Streaming | CTV has not kept pace with viewing time spent. I am not Nostradamus, but it is easy to predict that will change in 2025 and beyond

Robert Eckelman

10 hours ago2 min read

Advertising budgets follow viewers. Ad revenue on Streaming | CTV has not kept pace with viewing time spent. I am not Nostradamus, but it is easy to predict that will change in 2025 and beyond

How FAST things have changed. Fox will stream Super Bowl 59 on Tubi: Cord Cutters Can Watch the Big Game Free on 2/9/25. Another Touchdown for Streaming

Robert Eckelman

1 day ago1 min read

How FAST things have changed. Fox will stream Super Bowl 59 on Tubi: Cord Cutters Can Watch the Big Game Free on 2/9/25. Another Touchdown for Streaming

Netflix Scores Touchdown with Christmas Day NFL Debut. Streaming is the MVP

Robert Eckelman

Dec 27, 20241 min read

Netflix Scores Touchdown with Christmas Day NFL Debut. Streaming is the MVP

In this rapidly evolving media landscape, businesses must adapt their advertising strategies & partner with the right experts to ensure their messaging resonates.

Robert Eckelman

Dec 20, 20242 min read

In this rapidly evolving media landscape, businesses must adapt their advertising strategies & partner with the right experts to ensure their messaging resonates.

The truth can be a hard pill to swallow. Cable executives admit the traditional cable model is broken

Robert Eckelman

Dec 12, 20241 min read

The truth can be a hard pill to swallow. Cable executives admit the traditional cable model is broken

Tyson Paul Netflix- wasn’t perfect, but it was a bold leap forward for streaming live sports and events. The future of streaming continues to shine brighter, and we’ll learn from moments like this.

Robert Eckelman

Nov 16, 20241 min read

Tyson Paul Netflix- wasn’t perfect, but it was a bold leap forward for streaming live sports and events. The future of streaming continues to shine brighter, and we’ll learn from moments like this.

Ever feel like you’re living the same day on repeat? Like you're in your own personal Groundhog Day? For me, this repetition isn’t a rut—it’s a ritual

Robert Eckelman

Nov 7, 20242 min read

Ever feel like you’re living the same day on repeat? Like you're in your own personal Groundhog Day? For me, this repetition isn’t a rut—it’s a ritual

2 hurricanes, 2 totaled cars, home gutted, complexities of flood, homeowner's, & car insurance, running my business tackling life's tasks 24 hrs a day not enough

Robert Eckelman

Nov 1, 20242 min read

2 hurricanes, 2 totaled cars, home gutted, complexities of flood, homeowner's, & car insurance, running my business tackling life's tasks 24 hrs a day not enough

It shouldn't take a hurricane, an emergency, or a crisis for people to come together, help one another, and act with kindness.

Robert Eckelman

Oct 14, 20241 min read

It shouldn't take a hurricane, an emergency, or a crisis for people to come together, help one another, and act with kindness.

My wife & son are safe, there’s nothing more important than that. Like thousands of others, my home flooded during the hurricane, my heart goes out to all impacted. Count blessings, not losses

Robert Eckelman

Oct 4, 20241 min read

My wife & son are safe, there’s nothing more important than that. Like thousands of others, my home flooded during the hurricane, my heart goes out to all impacted. Count blessings, not losses

Bring your A Game, you worked hard to set up an appointment. Work just as hard on your presentation & research

Robert Eckelman

Sep 8, 20242 min read

Bring your A Game, you worked hard to set up an appointment. Work just as hard on your presentation & research

Do you ever find inspiration in people you don't know? https://pushups4parkinsons.org/

Robert Eckelman

Sep 3, 20241 min read

Do you ever find inspiration in people you don't know? https://pushups4parkinsons.org/

While the words 'expert' and 'experience' share the first 5 letters, they often diverge in meaning

Robert Eckelman

Aug 28, 20242 min read

While the words 'expert' and 'experience' share the first 5 letters, they often diverge in meaning

I may have a lot of weeds but at least they are green.

Robert Eckelman

Aug 25, 20242 min read

I may have a lot of weeds but at least they are green.

Where has the objectivity gone?

Robert Eckelman

Aug 23, 20241 min read

Where has the objectivity gone?

CTV & Streaming is rapidly becoming the dominant platform. With each passing year, the influence of CTV | Streaming on local TV stations, cable & Major League Sports grows stronger

Robert Eckelman

Aug 16, 20241 min read

CTV & Streaming is rapidly becoming the dominant platform. With each passing year, the influence of CTV | Streaming on local TV stations, cable & Major League Sports grows stronger

Who would have predicted 5 years ago
that Post Malone would do songs with
Morgan Wallen, Beyoncé, Blake Shelton & and Taylor Swift

Who would have predicted that…

Robert Eckelman

Aug 14, 20241 min read

Who would have predicted 5 years ago that Post Malone would do songs with Morgan Wallen, Beyoncé, Blake Shelton & and Taylor Swift Who would have predicted that…

How Fencing and Streaming | CTV are similar.

Robert Eckelman

Aug 9, 20242 min read

How Fencing and Streaming | CTV are similar.

During an interview, an Olympic athlete said, "My lane, my race." That simple phrase stuck with me, and I hope it resonates with you too.

Robert Eckelman

Aug 8, 20242 min read

During an interview, an Olympic athlete said, "My lane, my race." That simple phrase stuck with me, and I hope it resonates with you too.

The 2024 Paris Olympics are captivating the world with extraordinary athletic feats & coverage. America's top athletes are going for the Gold. Music legend, Snoop Dogg, is also in for the gold.

Robert Eckelman

Aug 6, 20241 min read

The 2024 Paris Olympics are captivating the world with extraordinary athletic feats & coverage. America's top athletes are going for the Gold. Music legend, Snoop Dogg, is also in for the gold.

CTV = Connected TV | OTT = Over The Top TV

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