top of page
![](https://static.wixstatic.com/media/cd70c0_963260d8b45f420fb33d3b61d4246f3f~mv2.jpg/v1/fill/w_745,h_416,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/cd70c0_963260d8b45f420fb33d3b61d4246f3f~mv2.jpg)
BLOG
This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
Search
Robert Eckelman
Aug 23, 20231 min read
![](https://static.wixstatic.com/media/c95a52_64f0bf5c52434d729b1d71509bec8045~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_64f0bf5c52434d729b1d71509bec8045~mv2.webp)
![The build-up to the Cybertruck seems like a calculated move of pure Marketing & Advertising Genius](https://static.wixstatic.com/media/c95a52_64f0bf5c52434d729b1d71509bec8045~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_64f0bf5c52434d729b1d71509bec8045~mv2.webp)
Robert Eckelman
Aug 20, 20232 min read
![](https://static.wixstatic.com/media/c95a52_42049cb7db76469798757c938fbabf47~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_42049cb7db76469798757c938fbabf47~mv2.webp)
![2023-2027 Traditional TV spending will fall by 4.4 Billion. Same Time CTV will grow by 15.8 Billion](https://static.wixstatic.com/media/c95a52_42049cb7db76469798757c938fbabf47~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_42049cb7db76469798757c938fbabf47~mv2.webp)
Robert Eckelman
Aug 16, 20231 min read
![](https://static.wixstatic.com/media/c95a52_a8d0e93a34b54c06ae12efb34e5934b5~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_a8d0e93a34b54c06ae12efb34e5934b5~mv2.webp)
![Storm brewing in the TV/Streaming world. Like most arguments, it's about money, truf & jealousy](https://static.wixstatic.com/media/c95a52_a8d0e93a34b54c06ae12efb34e5934b5~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_a8d0e93a34b54c06ae12efb34e5934b5~mv2.webp)
Robert Eckelman
Jul 31, 20232 min read
![](https://static.wixstatic.com/media/c95a52_9d3213e639e941f9a049b16a125bb58e~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_9d3213e639e941f9a049b16a125bb58e~mv2.webp)
![When is the last time you read a printed newspaper?](https://static.wixstatic.com/media/c95a52_9d3213e639e941f9a049b16a125bb58e~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_9d3213e639e941f9a049b16a125bb58e~mv2.webp)
Robert Eckelman
Jul 24, 20231 min read
![](https://static.wixstatic.com/media/c95a52_0a4a1b7017544c84bdedf4e841d60f7b~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_0a4a1b7017544c84bdedf4e841d60f7b~mv2.webp)
![The velocity of growth & change in the CTV space is so intense I could make a post daily](https://static.wixstatic.com/media/c95a52_0a4a1b7017544c84bdedf4e841d60f7b~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_0a4a1b7017544c84bdedf4e841d60f7b~mv2.webp)
Robert Eckelman
Jul 19, 20231 min read
![](https://static.wixstatic.com/media/c95a52_eba462a851844b2696da377401288ef5~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_eba462a851844b2696da377401288ef5~mv2.webp)
![Marketers & Advertisers are increasing their audience-based TV buying investments.](https://static.wixstatic.com/media/c95a52_eba462a851844b2696da377401288ef5~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_eba462a851844b2696da377401288ef5~mv2.webp)
Robert Eckelman
Jul 18, 20232 min read
Robert Eckelman
Jul 13, 20231 min read
![](https://static.wixstatic.com/media/c95a52_6440e4144d2841b2a7ea60f81c9569bc~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_6440e4144d2841b2a7ea60f81c9569bc~mv2.webp)
![I prefer Roku Devices but I always love a good deal. Fire TV Stick brand new $16.99](https://static.wixstatic.com/media/c95a52_6440e4144d2841b2a7ea60f81c9569bc~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_6440e4144d2841b2a7ea60f81c9569bc~mv2.webp)
Robert Eckelman
Jun 28, 20231 min read
![](https://static.wixstatic.com/media/c95a52_b9d224d68ef54867860f3f1077b1435a~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_b9d224d68ef54867860f3f1077b1435a~mv2.webp)
![I do my best to wake up every morning with one question, what can I learn today?](https://static.wixstatic.com/media/c95a52_b9d224d68ef54867860f3f1077b1435a~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_b9d224d68ef54867860f3f1077b1435a~mv2.webp)
Robert Eckelman
Jun 27, 20232 min read
![](https://static.wixstatic.com/media/c95a52_76e126b40fd846e59fe20d6b879d1b0a~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_76e126b40fd846e59fe20d6b879d1b0a~mv2.webp)
![Advertising & marketing dollars follow eyeballs. They move slower than viewers but eventually move](https://static.wixstatic.com/media/c95a52_76e126b40fd846e59fe20d6b879d1b0a~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_76e126b40fd846e59fe20d6b879d1b0a~mv2.webp)
Robert Eckelman
Jun 21, 20231 min read
![](https://static.wixstatic.com/media/c95a52_66ae3ebdb494476da333bf9a0d96702b~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_66ae3ebdb494476da333bf9a0d96702b~mv2.webp)
![CTV|Streaming was blossoming well before Covid. Since 2020 Cord-Cutting has soared to epic levels](https://static.wixstatic.com/media/c95a52_66ae3ebdb494476da333bf9a0d96702b~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_66ae3ebdb494476da333bf9a0d96702b~mv2.webp)
Robert Eckelman
Jun 21, 20231 min read
![](https://static.wixstatic.com/media/c95a52_796bfa457b644c5cbe0cba56b086fc4d~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_796bfa457b644c5cbe0cba56b086fc4d~mv2.webp)
![Time spent watching digital video surpasses time spent watching traditional TV & Cable](https://static.wixstatic.com/media/c95a52_796bfa457b644c5cbe0cba56b086fc4d~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_796bfa457b644c5cbe0cba56b086fc4d~mv2.webp)
Robert Eckelman
Jun 19, 20231 min read
![](https://static.wixstatic.com/media/c95a52_4845a517f4234805ab2237e401c6ca0e~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_4845a517f4234805ab2237e401c6ca0e~mv2.webp)
![If you can't beat them join them. Amazon Prime is considering jumping into ad-supported streaming](https://static.wixstatic.com/media/c95a52_4845a517f4234805ab2237e401c6ca0e~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_4845a517f4234805ab2237e401c6ca0e~mv2.webp)
Robert Eckelman
Jun 19, 20231 min read
Robert Eckelman
May 18, 20232 min read
![](https://static.wixstatic.com/media/c95a52_f2f3fe94916c42d099d3a21f68642daa~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_f2f3fe94916c42d099d3a21f68642daa~mv2.webp)
![In the US there are more adults 65+ than there are people 12-24](https://static.wixstatic.com/media/c95a52_f2f3fe94916c42d099d3a21f68642daa~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_f2f3fe94916c42d099d3a21f68642daa~mv2.webp)
Robert Eckelman
May 17, 20231 min read
![](https://static.wixstatic.com/media/c95a52_9061b0970c3e445b83abf3b92005d7bf~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_9061b0970c3e445b83abf3b92005d7bf~mv2.webp)
![…And the first-ever, exclusive, streaming, NFL playoff game goes to Peacock](https://static.wixstatic.com/media/c95a52_9061b0970c3e445b83abf3b92005d7bf~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_9061b0970c3e445b83abf3b92005d7bf~mv2.webp)
Robert Eckelman
May 16, 20231 min read
![](https://static.wixstatic.com/media/c95a52_90d839cd87654d50acf8a6d9c499c5ac~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_90d839cd87654d50acf8a6d9c499c5ac~mv2.webp)
![T-Mobile adds 523,000 home internet customers. That is more than AT&T Comcast Charter & Verizon](https://static.wixstatic.com/media/c95a52_90d839cd87654d50acf8a6d9c499c5ac~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_90d839cd87654d50acf8a6d9c499c5ac~mv2.webp)
Robert Eckelman
May 2, 20231 min read
![](https://static.wixstatic.com/media/c95a52_5b5140c72b6740b4a6a9aea55a50f00d~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_5b5140c72b6740b4a6a9aea55a50f00d~mv2.webp)
![Not all records should be celebrated. Comcast Pay TV customer loss hit all-time high Q1 2023](https://static.wixstatic.com/media/c95a52_5b5140c72b6740b4a6a9aea55a50f00d~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_5b5140c72b6740b4a6a9aea55a50f00d~mv2.webp)
Robert Eckelman
Apr 28, 20231 min read
![](https://static.wixstatic.com/media/c95a52_714681e2ae2648e5986c553aec9545bf~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_714681e2ae2648e5986c553aec9545bf~mv2.webp)
![Watching Traditional TV or Cable is as outdated as smoking on an airplane.](https://static.wixstatic.com/media/c95a52_714681e2ae2648e5986c553aec9545bf~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_714681e2ae2648e5986c553aec9545bf~mv2.webp)
Robert Eckelman
Apr 28, 20232 min read
CTV = Connected TV | OTT = Over The Top TV
bottom of page