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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
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![It's not what people say it's what they do, the majority of streamers opt for Ad-Supported streaming](https://static.wixstatic.com/media/c95a52_781296f33dc44e2c8e30e812a0a903fb~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_781296f33dc44e2c8e30e812a0a903fb~mv2.webp)
Robert Eckelman
Mar 21, 20221 min read
![](https://static.wixstatic.com/media/c95a52_c41ec03ce974460ab13c9a4642788ffc~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_c41ec03ce974460ab13c9a4642788ffc~mv2.webp)
![Free Falling, not the Tom Petty song, Traditional Cable Subs to fall to less than 50% by 2023.](https://static.wixstatic.com/media/c95a52_c41ec03ce974460ab13c9a4642788ffc~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_c41ec03ce974460ab13c9a4642788ffc~mv2.webp)
Robert Eckelman
Mar 16, 20221 min read
![](https://static.wixstatic.com/media/c95a52_1a157c3f7d824389b095b123eab22181~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_1a157c3f7d824389b095b123eab22181~mv2.webp)
![24 hours in a day. Have you ever noticed some people get more done & are happy doing it?](https://static.wixstatic.com/media/c95a52_1a157c3f7d824389b095b123eab22181~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_1a157c3f7d824389b095b123eab22181~mv2.webp)
Robert Eckelman
Mar 15, 20222 min read
![](https://static.wixstatic.com/media/c95a52_c73c212299624794aa7a7e2411e66295~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_c73c212299624794aa7a7e2411e66295~mv2.webp)
![T Minus 2 and counting. Team Romp To Cure MS takes off on the MS 150 on 3/5 this Saturday](https://static.wixstatic.com/media/c95a52_c73c212299624794aa7a7e2411e66295~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_c73c212299624794aa7a7e2411e66295~mv2.webp)
Robert Eckelman
Mar 3, 20221 min read
![](https://static.wixstatic.com/media/c95a52_f17458eccd964e6f81a3f9afbe4830d9f000.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_f17458eccd964e6f81a3f9afbe4830d9f000.webp)
![Altruism- helping others even at personal risk. MS 150 this weekend 3/4 & 3/5 Donate Here](https://static.wixstatic.com/media/c95a52_f17458eccd964e6f81a3f9afbe4830d9f000.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_f17458eccd964e6f81a3f9afbe4830d9f000.webp)
Robert Eckelman
Mar 2, 20221 min read
![](https://static.wixstatic.com/media/c95a52_a1724d6968db492590a49e893f94da35~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_a1724d6968db492590a49e893f94da35~mv2.webp)
![What I hear I forget, what I see I remember, what I do I understand](https://static.wixstatic.com/media/c95a52_a1724d6968db492590a49e893f94da35~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_a1724d6968db492590a49e893f94da35~mv2.webp)
Robert Eckelman
Feb 28, 20221 min read
![](https://static.wixstatic.com/media/c95a52_167ae6609ac9472f96e98174e069fb87f000.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_167ae6609ac9472f96e98174e069fb87f000.webp)
![Small size delivers Big advantages. We are nimble, resourceful, tactical, and accountable...](https://static.wixstatic.com/media/c95a52_167ae6609ac9472f96e98174e069fb87f000.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_167ae6609ac9472f96e98174e069fb87f000.webp)
Robert Eckelman
Feb 26, 20222 min read
![](https://static.wixstatic.com/media/c95a52_f0a56f9724ce480799b976f9f046b01f~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_f0a56f9724ce480799b976f9f046b01f~mv2.webp)
![Once the horse has left the barn they often find greener pastures.](https://static.wixstatic.com/media/c95a52_f0a56f9724ce480799b976f9f046b01f~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_f0a56f9724ce480799b976f9f046b01f~mv2.webp)
Robert Eckelman
Feb 23, 20222 min read
![](https://static.wixstatic.com/media/c95a52_71ba9df73a81488dbc8f86fa8b07a2e7~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_71ba9df73a81488dbc8f86fa8b07a2e7~mv2.webp)
![High-Speed Internet price increase 122% in 3 years from $45 to $100.
Goodbye Spectrum.](https://static.wixstatic.com/media/c95a52_71ba9df73a81488dbc8f86fa8b07a2e7~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_71ba9df73a81488dbc8f86fa8b07a2e7~mv2.webp)
Robert Eckelman
Feb 19, 20222 min read
![](https://static.wixstatic.com/media/c95a52_765917f62ba1439882a19c91cf7d3989~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_765917f62ba1439882a19c91cf7d3989~mv2.webp)
![Viewership & Advertising down 2022 Olympics. There are different points of view for the drop.](https://static.wixstatic.com/media/c95a52_765917f62ba1439882a19c91cf7d3989~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_765917f62ba1439882a19c91cf7d3989~mv2.webp)
Robert Eckelman
Feb 9, 20221 min read
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![49% of viewers say streaming (CTV | OTT) has replaced traditional TV](https://static.wixstatic.com/media/c95a52_65f8f5ff2d5345c7954d2e5dd34d67c9~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_65f8f5ff2d5345c7954d2e5dd34d67c9~mv2.webp)
Robert Eckelman
Feb 7, 20221 min read
![](https://static.wixstatic.com/media/c95a52_328bc94dc1a344b89fe313a91210122b~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_328bc94dc1a344b89fe313a91210122b~mv2.webp)
![Make Every Excuse To Succeed](https://static.wixstatic.com/media/c95a52_328bc94dc1a344b89fe313a91210122b~mv2.jpg/v1/fill/w_388,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_328bc94dc1a344b89fe313a91210122b~mv2.webp)
Robert Eckelman
Feb 3, 20221 min read
![](https://static.wixstatic.com/media/c95a52_11dae3a4165e48518896e4c11d6f9621~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_11dae3a4165e48518896e4c11d6f9621~mv2.webp)
![Wise words, Sam's greatest hits](https://static.wixstatic.com/media/c95a52_11dae3a4165e48518896e4c11d6f9621~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_11dae3a4165e48518896e4c11d6f9621~mv2.webp)
Robert Eckelman
Jan 27, 20221 min read
![](https://static.wixstatic.com/media/c95a52_029a6dd828294a53906aba78cc73496a~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_029a6dd828294a53906aba78cc73496a~mv2.webp)
![When your will to win is stronger than your will to quit, amazing things happen.](https://static.wixstatic.com/media/c95a52_029a6dd828294a53906aba78cc73496a~mv2.jpg/v1/fill/w_454,h_292,fp_0.50_0.50,q_90,enc_auto/c95a52_029a6dd828294a53906aba78cc73496a~mv2.webp)
Robert Eckelman
Jan 24, 20221 min read
Robert Eckelman
Jan 23, 20221 min read
![](https://static.wixstatic.com/media/c95a52_1512a33de75d41ccb070d32c0e23278e~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_1512a33de75d41ccb070d32c0e23278e~mv2.webp)
![Following the wisdom of others...](https://static.wixstatic.com/media/c95a52_1512a33de75d41ccb070d32c0e23278e~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_1512a33de75d41ccb070d32c0e23278e~mv2.webp)
Robert Eckelman
Jan 20, 20221 min read
Robert Eckelman
Jan 3, 20221 min read
![](https://static.wixstatic.com/media/c95a52_2e88a00531194410b1246001448da670f000.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_2e88a00531194410b1246001448da670f000.webp)
![Which way are these cubes moving](https://static.wixstatic.com/media/c95a52_2e88a00531194410b1246001448da670f000.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_2e88a00531194410b1246001448da670f000.webp)
Robert Eckelman
Dec 27, 20211 min read
![](https://static.wixstatic.com/media/c95a52_15526a3179344841a8efaabf0108febf~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_15526a3179344841a8efaabf0108febf~mv2.webp)
![High-speed households love CTV. 49% have 4+ subscriptions according to Parks Q3 2021 survey](https://static.wixstatic.com/media/c95a52_15526a3179344841a8efaabf0108febf~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_15526a3179344841a8efaabf0108febf~mv2.webp)
Robert Eckelman
Dec 17, 20211 min read
![](https://static.wixstatic.com/media/c95a52_6ed5ea28e26545f99dde8aa19a486586~mv2.jpg/v1/fill/w_250,h_250,fp_0.50_0.50,q_30,blur_30,enc_auto/c95a52_6ed5ea28e26545f99dde8aa19a486586~mv2.webp)
![After an examination, consultation & Ben Franklyn T sheet, I was able to cure my client's heartburn](https://static.wixstatic.com/media/c95a52_6ed5ea28e26545f99dde8aa19a486586~mv2.jpg/v1/fill/w_454,h_341,fp_0.50_0.50,q_90,enc_auto/c95a52_6ed5ea28e26545f99dde8aa19a486586~mv2.webp)
Robert Eckelman
Dec 16, 20211 min read
CTV = Connected TV | OTT = Over The Top TV
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