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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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Stay Locked on Your Goals—No Matter What. The method doesn’t matter as much as the mission

Robert Eckelman

5 hours ago2 min read

Stay Locked on Your Goals—No Matter What. The method doesn’t matter as much as the mission

Let setbacks be your rocket fuel to propel you forward.

Robert Eckelman

Mar 122 min read

Let setbacks be your rocket fuel to propel you forward.

The Power Shift: How CTV & Streaming Put Advertisers in Control

Robert Eckelman

Feb 251 min read

The Power Shift: How CTV & Streaming Put Advertisers in Control

"When everyone thinks alike, then no one is thinking." Growth and innovation come from questioning the status quo, not blindly following it.

Robert Eckelman

Feb 191 min read

"When everyone thinks alike, then no one is thinking." Growth and innovation come from questioning the status quo, not blindly following it.

Ever feel like you’re spinning your wheels, you’re not stuck. You’re building something. Keep showing up. Keep moving forward. There is power in doing something consistently well with purpose

Robert Eckelman

Feb 111 min read

Ever feel like you’re spinning your wheels, you’re not stuck. You’re building something. Keep showing up. Keep moving forward. There is power in doing something consistently well with purpose

In 2017 I tapped out of a 30-year career in broadcasting. Looking back over the past 9 years, I am filled with awe and gratitude. I took a leap and good things happened. Here is the Timeline of CTV

Robert Eckelman

Feb 62 min read

In 2017 I tapped out of a 30-year career in broadcasting. Looking back over the past 9 years, I am filled with awe and gratitude. I took a leap and good things happened. Here is the Timeline of CTV

I’ll be pushing the pedals out there, but I need your help to make this effort meaningful.

Robert Eckelman

Jan 222 min read

I’ll be pushing the pedals out there, but I need your help to make this effort meaningful.

How FAST things have changed. Fox will stream Super Bowl 59 on Tubi: Cord Cutters Can Watch the Big Game Free on 2/9/25. Another Touchdown for Streaming

Robert Eckelman

Jan 161 min read

How FAST things have changed. Fox will stream Super Bowl 59 on Tubi: Cord Cutters Can Watch the Big Game Free on 2/9/25. Another Touchdown for Streaming

Netflix Scores Touchdown with Christmas Day NFL Debut. Streaming is the MVP

Robert Eckelman

Dec 27, 20241 min read

Netflix Scores Touchdown with Christmas Day NFL Debut. Streaming is the MVP

In this rapidly evolving media landscape, businesses must adapt their advertising strategies & partner with the right experts to ensure their messaging resonates.

Robert Eckelman

Dec 20, 20242 min read

In this rapidly evolving media landscape, businesses must adapt their advertising strategies & partner with the right experts to ensure their messaging resonates.

The truth can be a hard pill to swallow. Cable executives admit the traditional cable model is broken

Robert Eckelman

Dec 12, 20241 min read

The truth can be a hard pill to swallow. Cable executives admit the traditional cable model is broken

Tyson Paul Netflix- wasn’t perfect, but it was a bold leap forward for streaming live sports and events. The future of streaming continues to shine brighter, and we’ll learn from moments like this.

Robert Eckelman

Nov 16, 20241 min read

Tyson Paul Netflix- wasn’t perfect, but it was a bold leap forward for streaming live sports and events. The future of streaming continues to shine brighter, and we’ll learn from moments like this.

It shouldn't take a hurricane, an emergency, or a crisis for people to come together, help one another, and act with kindness.

Robert Eckelman

Oct 14, 20241 min read

It shouldn't take a hurricane, an emergency, or a crisis for people to come together, help one another, and act with kindness.

Bring your A Game, you worked hard to set up an appointment. Work just as hard on your presentation & research

Robert Eckelman

Sep 8, 20242 min read

Bring your A Game, you worked hard to set up an appointment. Work just as hard on your presentation & research

Do you ever find inspiration in people you don't know? https://pushups4parkinsons.org/

Robert Eckelman

Sep 3, 20241 min read

Do you ever find inspiration in people you don't know? https://pushups4parkinsons.org/

While the words 'expert' and 'experience' share the first 5 letters, they often diverge in meaning

Robert Eckelman

Aug 28, 20242 min read

While the words 'expert' and 'experience' share the first 5 letters, they often diverge in meaning

I may have a lot of weeds but at least they are green.

Robert Eckelman

Aug 25, 20242 min read

I may have a lot of weeds but at least they are green.

CTV & Streaming is rapidly becoming the dominant platform. With each passing year, the influence of CTV | Streaming on local TV stations, cable & Major League Sports grows stronger

Robert Eckelman

Aug 16, 20241 min read

CTV & Streaming is rapidly becoming the dominant platform. With each passing year, the influence of CTV | Streaming on local TV stations, cable & Major League Sports grows stronger

The metamorphosis from Broadcast & Cable to CTV & Streaming continues. Lots of sports news and a bite of the Apple

Robert Eckelman

Jul 26, 20241 min read

The metamorphosis from Broadcast & Cable to CTV & Streaming continues. Lots of sports news and a bite of the Apple

Cord-Cutting 2.0 is upon us. Questioning my current relationship with my ISP(Internet service provider ) Should I stay or should I go

Robert Eckelman

Jul 24, 20242 min read

Cord-Cutting 2.0 is upon us. Questioning my current relationship with my ISP(Internet service provider ) Should I stay or should I go

CTV = Connected TV | OTT = Over The Top TV

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