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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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Ordinary vs. Extraordinary: A World of Difference

Robert Eckelman

Mar 17, 20242 min read

Ordinary vs. Extraordinary: A World of Difference

Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?

Robert Eckelman

Feb 20, 20241 min read

Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?

CTV | Streaming Advertising just got better! Amazon Prime Video With Advertising. Let's GO.

Robert Eckelman

Feb 1, 20241 min read

CTV | Streaming Advertising just got better! Amazon Prime Video With Advertising. Let's GO.

Is $360 Per registered voter a good investment? Here is the Iowa political spend breakout for Iowa.

Robert Eckelman

Jan 17, 20241 min read

Is $360 Per registered voter a good investment? Here is the Iowa political spend breakout for Iowa.

Comcast not threatened by 5G Home Internet. If you don't learn from the past it will likely be repeated.

Robert Eckelman

Jan 3, 20241 min read

Comcast not threatened by 5G Home Internet. If you don't learn from the past it will likely be repeated.

12/27/23 I received an e-mail from Amazon Prime. If you are a subscriber, you likely did too. The note lets subscribers know that starting 1/29/24 Amazon Prime Video will include advertising.

Robert Eckelman

Dec 28, 20231 min read

12/27/23 I received an e-mail from Amazon Prime. If you are a subscriber, you likely did too. The note lets subscribers know that starting 1/29/24 Amazon Prime Video will include advertising.

2023 went FAST, I don't mean the calendar year, I mean FAST platforms.

Robert Eckelman

Dec 27, 20231 min read

2023 went FAST, I don't mean the calendar year, I mean FAST platforms.

Nielsen Gauge- worth a look, remember to inspect what you expect. Consult several sources.

Robert Eckelman

Dec 22, 20233 min read

Nielsen Gauge- worth a look, remember to inspect what you expect. Consult several sources.

The battle for home high-speed internet. Wireless companies are gaining ground on cable companies

Robert Eckelman

Dec 6, 20231 min read

The battle for home high-speed internet. Wireless companies are gaining ground on cable companies

Hope everyone had a nice Thanksgiving or as I like to call it Giving Thanks day.

Robert Eckelman

Nov 29, 20232 min read

Hope everyone had a nice Thanksgiving or as I like to call it Giving Thanks day.

local TV stations urge the FCC to reclassify streaming services as cable TV & here we go again

Robert Eckelman

Nov 15, 20232 min read

local TV stations urge the FCC to reclassify streaming services as cable TV & here we go again

Q3 2023 Wireless home High-Speed internet grows 18820% faster than Cable High-Speed Internet

Robert Eckelman

Nov 14, 20231 min read

Q3 2023 Wireless home High-Speed internet grows 18820% faster than Cable High-Speed Internet

Viewers no longer distinguish between Broadcast, Cable & CTV. Viewers say CTV ADs are btter

Robert Eckelman

Nov 13, 20231 min read

Viewers no longer distinguish between Broadcast, Cable & CTV. Viewers say CTV ADs are btter

T-Mobile & Verizon Adding almost 1Million 5G High Speed Home Internet Customers

Robert Eckelman

Oct 26, 20231 min read

T-Mobile & Verizon Adding almost 1Million 5G High Speed Home Internet Customers

Spectrum/Charter follows former smaller cables companies. Now it's streaming-only for new customers

Robert Eckelman

Oct 19, 20232 min read

Spectrum/Charter follows former smaller cables companies. Now it's streaming-only for new customers

Frasier back in Boston back on TV or your computer or your phone however you'd like to watch

Robert Eckelman

Oct 12, 20231 min read

Frasier back in Boston back on TV or your computer or your phone however you'd like to watch

What a headline, Jerry Seinfeld & Larry David together again. Anything is possible

Robert Eckelman

Oct 11, 20231 min read

What a headline, Jerry Seinfeld & Larry David together again. Anything is possible

Comcast | Charter | Spectrum to slow cord cutting by building a streaming box? What, really, why..

Robert Eckelman

Oct 8, 20232 min read

Comcast | Charter | Spectrum to slow cord cutting by building a streaming box? What, really, why..

Cable getting older, more expensive, harder to reach new movers & young adults

Robert Eckelman

Oct 5, 20231 min read

Cable getting older, more expensive, harder to reach new movers & young adults

10/1/23 Sunday Night NFL streaming audience up by 42%. That was Swift

Robert Eckelman

Oct 3, 20231 min read

10/1/23 Sunday Night NFL streaming audience up by 42%. That was Swift

CTV = Connected TV | OTT = Over The Top TV

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