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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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In my world of Streaming & CTV does not exist without innovation, transparency, and truth.

In my world of Streaming & CTV does not exist without innovation, transparency, and truth.

Robert Eckelman

Jul 22, 20242 min read

The video landscape has undergone a seismic shift, moving from broadcast & cable to a Streaming First mentality.

The video landscape has undergone a seismic shift, moving from broadcast & cable to a Streaming First mentality.

Robert Eckelman

Jul 19, 20241 min read

The world needs a person like Elon Musk to rethink, reinvent, innovate

The world needs a person like Elon Musk to rethink, reinvent, innovate

Robert Eckelman

Jul 3, 20241 min read

I can handle the truth. In fact, the only thing I want is a straightforward answer to my questions.

I can handle the truth. In fact, the only thing I want is a straightforward answer to my questions.

Robert Eckelman

Jun 22, 20242 min read

Ditch the T and turn can't into can, it is only one letter

Ditch the T and turn can't into can, it is only one letter

Robert Eckelman

Jun 20, 20242 min read

Nearly Every American Household Is Subscribed to Streaming Services. Streaming has become the standard

Nearly Every American Household Is Subscribed to Streaming Services. Streaming has become the standard

Robert Eckelman

May 8, 20241 min read

President Biden claims his uncle was eaten by cannibals.
The Trump Stormy Daniels hush money trial set to start.
These headlines are the most intriguing content on TV right now.

President Biden claims his uncle was eaten by cannibals. The Trump Stormy Daniels hush money trial set to start. These headlines are the most intriguing content on TV right now.

Robert Eckelman

Apr 19, 20242 min read

Ordinary vs. Extraordinary: A World of Difference

Ordinary vs. Extraordinary: A World of Difference

Robert Eckelman

Mar 17, 20242 min read

Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?

Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?

Robert Eckelman

Feb 20, 20241 min read

CTV | Streaming Advertising just got better! Amazon Prime Video With Advertising. Let's GO.

CTV | Streaming Advertising just got better! Amazon Prime Video With Advertising. Let's GO.

Robert Eckelman

Feb 1, 20241 min read

Is $360 Per registered voter a good investment? Here is the Iowa political spend breakout for Iowa.

Is $360 Per registered voter a good investment? Here is the Iowa political spend breakout for Iowa.

Robert Eckelman

Jan 17, 20241 min read

Comcast not threatened by 5G Home Internet. If you don't learn from the past it will likely be repeated.

Comcast not threatened by 5G Home Internet. If you don't learn from the past it will likely be repeated.

Robert Eckelman

Jan 3, 20241 min read

12/27/23 I received an e-mail from Amazon Prime. If you are a subscriber, you likely did too. The note lets subscribers know that starting 1/29/24 Amazon Prime Video will include advertising.

12/27/23 I received an e-mail from Amazon Prime. If you are a subscriber, you likely did too. The note lets subscribers know that starting 1/29/24 Amazon Prime Video will include advertising.

Robert Eckelman

Dec 28, 20231 min read

2023 went FAST, I don't mean the calendar year, I mean FAST platforms.

2023 went FAST, I don't mean the calendar year, I mean FAST platforms.

Robert Eckelman

Dec 27, 20231 min read

Nielsen Gauge- worth a look, remember to inspect what you expect. Consult several sources.

Nielsen Gauge- worth a look, remember to inspect what you expect. Consult several sources.

Robert Eckelman

Dec 22, 20233 min read

The battle for home high-speed internet. Wireless companies are gaining ground on cable companies

The battle for home high-speed internet. Wireless companies are gaining ground on cable companies

Robert Eckelman

Dec 6, 20231 min read

Hope everyone had a nice Thanksgiving or as I like to call it Giving Thanks day.

Hope everyone had a nice Thanksgiving or as I like to call it Giving Thanks day.

Robert Eckelman

Nov 29, 20232 min read

local TV stations urge the FCC to reclassify streaming services as cable TV & here we go again

local TV stations urge the FCC to reclassify streaming services as cable TV & here we go again

Robert Eckelman

Nov 15, 20232 min read

Q3 2023 Wireless home High-Speed internet grows 18820% faster than Cable High-Speed Internet

Q3 2023 Wireless home High-Speed internet grows 18820% faster than Cable High-Speed Internet

Robert Eckelman

Nov 14, 20231 min read

Viewers no longer distinguish between Broadcast, Cable & CTV. Viewers say CTV ADs are btter

Viewers no longer distinguish between Broadcast, Cable & CTV. Viewers say CTV ADs are btter

Robert Eckelman

Nov 13, 20231 min read

CTV = Connected TV | OTT = Over The Top TV

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