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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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What is easy to do is easier not to do. What things have you done in the past

Robert Eckelman

May 31, 20221 min read

What is easy to do is easier not to do. What things have you done in the past

It is getting Sharky but you don't have to be one to swim with them.

Robert Eckelman

May 3, 20221 min read

It is getting Sharky but you don't have to be one to swim with them.

Nostradamus was well known for wild predictions, not even he would have predicted the growth of CTV

Robert Eckelman

Apr 29, 20222 min read

Nostradamus was well known for wild predictions, not even he would have predicted the growth of CTV

Ads on Netflix-49% of subscribers unlikely to change 32% likely to change 20% not sure

Robert Eckelman

Apr 27, 20221 min read

Ads on Netflix-49% of subscribers unlikely to change 32% likely to change 20% not sure

Can it be true? Times have changed, Streaming is dominant, Netflix considering ad-supported option.

Robert Eckelman

Apr 20, 20221 min read

Can it be true? Times have changed, Streaming is dominant, Netflix considering ad-supported option.

Put the work in and see your purpose is bigger than your excuses.

Robert Eckelman

Apr 8, 20221 min read

Put the work in and see your purpose is bigger than your excuses.

Robert Eckelman

Apr 1, 20221 min read

Stoke your internal fire of success. Great video you may want to share

2022 Oscars is not a hit, this is not a reference to the slap.

Robert Eckelman

Mar 30, 20221 min read

2022 Oscars is not a hit, this is not a reference to the slap.

Transform your To-Do List into your
To-Done List.

Robert Eckelman

Mar 22, 20222 min read

Transform your To-Do List into your To-Done List.

It's not what people say it's what they do, the majority of streamers opt for Ad-Supported streaming

Robert Eckelman

Mar 21, 20221 min read

It's not what people say it's what they do, the majority of streamers opt for Ad-Supported streaming

Free Falling, not the Tom Petty song, Traditional Cable Subs to fall to less than 50% by 2023.

Robert Eckelman

Mar 16, 20221 min read

Free Falling, not the Tom Petty song, Traditional Cable Subs to fall to less than 50% by 2023.

24 hours in a day. Have you ever noticed some people get more done & are happy doing it?

Robert Eckelman

Mar 15, 20222 min read

24 hours in a day. Have you ever noticed some people get more done & are happy doing it?

T Minus 2 and counting. Team Romp To Cure MS takes off on the MS 150 on 3/5 this Saturday

Robert Eckelman

Mar 3, 20221 min read

T Minus 2 and counting. Team Romp To Cure MS takes off on the MS 150 on 3/5 this Saturday

Altruism- helping others even at personal risk. MS 150 this weekend 3/4 & 3/5 Donate Here

Robert Eckelman

Mar 2, 20221 min read

Altruism- helping others even at personal risk. MS 150 this weekend 3/4 & 3/5 Donate Here

What I hear I forget, what I see I remember, what I do I understand

Robert Eckelman

Feb 28, 20221 min read

What I hear I forget, what I see I remember, what I do I understand

Small size delivers Big advantages. We are nimble, resourceful, tactical, and accountable...

Robert Eckelman

Feb 26, 20222 min read

Small size delivers Big advantages. We are nimble, resourceful, tactical, and accountable...

Once the horse has left the barn they often find greener pastures.

Robert Eckelman

Feb 23, 20222 min read

Once the horse has left the barn they often find greener pastures.

High-Speed Internet price increase 122% in 3 years from $45 to $100.
Goodbye Spectrum.

Robert Eckelman

Feb 19, 20222 min read

High-Speed Internet price increase 122% in 3 years from $45 to $100. Goodbye Spectrum.

Viewership & Advertising down 2022 Olympics. There are different points of view for the drop.

Robert Eckelman

Feb 9, 20221 min read

Viewership & Advertising down 2022 Olympics. There are different points of view for the drop.

49% of viewers say streaming (CTV | OTT) has replaced traditional TV

Robert Eckelman

Feb 7, 20221 min read

49% of viewers say streaming (CTV | OTT) has replaced traditional TV

CTV = Connected TV | OTT = Over The Top TV

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