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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.
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![The truth can be a hard pill to swallow. Cable executives admit the traditional cable model is broken](https://static.wixstatic.com/media/c95a52_99edb939ef664303b26021337a45a26e~mv2.jpg/v1/fill/w_NaN,h_NaN,fp_0.50_0.50,lg_1,q_90,enc_auto/c95a52_99edb939ef664303b26021337a45a26e~mv2.webp)
Robert Eckelman
5 days ago1 min read
Robert Eckelman
Sep 82 min read
Robert Eckelman
Sep 31 min read
![While the words 'expert' and 'experience' share the first 5 letters, they often diverge in meaning](https://static.wixstatic.com/media/c95a52_5a15f5339d4740f491e72609453bdfd4~mv2.png/v1/fill/w_NaN,h_NaN,fp_0.50_0.50,lg_1,q_95,enc_auto/c95a52_5a15f5339d4740f491e72609453bdfd4~mv2.webp)
Robert Eckelman
Aug 282 min read
![I may have a lot of weeds but at least they are green.](https://static.wixstatic.com/media/c95a52_0d1517d15bb84ed5bd4179e21c7c5399~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/c95a52_0d1517d15bb84ed5bd4179e21c7c5399~mv2.webp)
Robert Eckelman
Aug 252 min read
![The metamorphosis from Broadcast & Cable to CTV & Streaming continues. Lots of sports news and a bite of the Apple](https://static.wixstatic.com/media/c95a52_155fb2b6560e4fff8d8192c604e46047~mv2.png/v1/fill/w_454,h_125,fp_0.50_0.50,q_95,enc_auto/c95a52_155fb2b6560e4fff8d8192c604e46047~mv2.webp)
Robert Eckelman
Jul 261 min read
![In my world of Streaming & CTV does not exist without innovation, transparency, and truth.](https://static.wixstatic.com/media/c95a52_72f20eabb3a34926bd1cd10d06eb3c8c~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/c95a52_72f20eabb3a34926bd1cd10d06eb3c8c~mv2.webp)
Robert Eckelman
Jul 222 min read
![The video landscape has undergone a seismic shift, moving from broadcast & cable to a Streaming First mentality.](https://static.wixstatic.com/media/c95a52_80803a77e7e440b3815b6e025461496c~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/c95a52_80803a77e7e440b3815b6e025461496c~mv2.webp)
Robert Eckelman
Jul 191 min read
![The world needs a person like Elon Musk to rethink, reinvent, innovate](https://static.wixstatic.com/media/c95a52_fd37e6975a634aefb9421bc3feb2f9d3~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/c95a52_fd37e6975a634aefb9421bc3feb2f9d3~mv2.webp)
Robert Eckelman
Jul 31 min read
![I can handle the truth. In fact, the only thing I want is a straightforward answer to my questions.](https://static.wixstatic.com/media/c95a52_c0f236bcbe5d450eac5ab65c835540e8~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/c95a52_c0f236bcbe5d450eac5ab65c835540e8~mv2.webp)
Robert Eckelman
Jun 222 min read
![Ditch the T and turn can't into can, it is only one letter](https://static.wixstatic.com/media/c95a52_5dfc57eacf9643d2ababfcc861495b63~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/c95a52_5dfc57eacf9643d2ababfcc861495b63~mv2.webp)
Robert Eckelman
Jun 202 min read
![Nearly Every American Household Is Subscribed to Streaming Services. Streaming has become the standard](https://static.wixstatic.com/media/c95a52_a1a181f9a6674a9f97be4d78a36b43f1~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/c95a52_a1a181f9a6674a9f97be4d78a36b43f1~mv2.webp)
Robert Eckelman
May 81 min read
![Ordinary vs. Extraordinary: A World of Difference](https://static.wixstatic.com/media/c95a52_30c3e6bd002e4e3aa3f4339a39f97233~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/c95a52_30c3e6bd002e4e3aa3f4339a39f97233~mv2.webp)
Robert Eckelman
Mar 172 min read
![CTV | Streaming Advertising just got better! Amazon Prime Video With Advertising. Let's GO.](https://static.wixstatic.com/media/c95a52_864e7b51574d45b0924a41247347cf97~mv2.png/v1/fill/w_454,h_341,fp_0.50_0.50,q_95,enc_auto/c95a52_864e7b51574d45b0924a41247347cf97~mv2.webp)
Robert Eckelman
Feb 11 min read
CTV = Connected TV | OTT = Over The Top TV
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