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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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Pandemic was the tipping point for CTV. Consumer adoption/HH reach zoomed 59% Q1 2020 to 94% Q3 2022

Robert Eckelman

Nov 21, 20221 min read

I don't make partisan political posts there's too much noise, disagreement & it's private

I don't make partisan political posts there's too much noise, disagreement & it's private

Robert Eckelman

Nov 8, 20221 min read

Happy customers are your equity/advocates. Unhappy customers echo, they are your social outreach

Happy customers are your equity/advocates. Unhappy customers echo, they are your social outreach

Robert Eckelman

Oct 28, 20223 min read

“A friend should always underestimate your virtues & an enemy overestimate your faults” Don Corleone

Robert Eckelman

Oct 18, 20221 min read

Buy the value, not the price. In the end price buyers often wind up paying more

Buy the value, not the price. In the end price buyers often wind up paying more

Robert Eckelman

Oct 17, 20222 min read

Introducing the new era of ad-supported CTV | Streaming | OTT

Introducing the new era of ad-supported CTV | Streaming | OTT

Robert Eckelman

Oct 14, 20221 min read

Binge John Wick 1, 2, & 3 free on Roku. The Baba Yaga- "How Good To See You Again So Soon, Mr. Wick

Binge John Wick 1, 2, & 3 free on Roku. The Baba Yaga- "How Good To See You Again So Soon, Mr. Wick

Robert Eckelman

Oct 7, 20221 min read

Latest headlines-Bosses winning the return to office battle, employers get tougher on RTO...

Latest headlines-Bosses winning the return to office battle, employers get tougher on RTO...

Robert Eckelman

Sep 20, 20222 min read

CTV | Streaming | OTT, It just keeps getting better for local advertisers and viewers

Robert Eckelman

Sep 19, 20221 min read

This post will get less attention than the 9/12/22Emmys, but not that much less…

This post will get less attention than the 9/12/22Emmys, but not that much less…

Robert Eckelman

Sep 13, 20221 min read

Disney, NBCU, CBS...streaming first. This is pure Diffusion of Innovation at work.

Robert Eckelman

Aug 31, 20223 min read

NBC's plan to cut 1 hour of prime is preliminary but it does have a sense of inevitability

Robert Eckelman

Aug 30, 20222 min read

NBC may cut an hour of Primetime. A win for network & local stations, but a loss for broadcast

Robert Eckelman

Aug 29, 20221 min read

Streaming topples cable as the most popular way US Households watch television maybe...

Streaming topples cable as the most popular way US Households watch television maybe...

Robert Eckelman

Aug 22, 20221 min read

Like the Beanstalk CTV keeps growing, no water needed.

Like the Beanstalk CTV keeps growing, no water needed.

Robert Eckelman

Aug 12, 20221 min read

By the end of 2023, less than 50% of US households will have a traditional pay TV subscription.

By the end of 2023, less than 50% of US households will have a traditional pay TV subscription.

Robert Eckelman

Aug 12, 20221 min read

What is a social influencer? Where do they influence?

What is a social influencer? Where do they influence?

Robert Eckelman

Jun 27, 20221 min read

What gives some the ability to face adversity, to go beyond their physical & mental ability? SISU

What gives some the ability to face adversity, to go beyond their physical & mental ability? SISU

Robert Eckelman

Jun 20, 20221 min read

Arnold on winning. Give it everything that you have.

Robert Eckelman

Jun 16, 20221 min read

Broadcast audiences have plummeted faster than ad spending. Leading to higher CPM's lower reach

Broadcast audiences have plummeted faster than ad spending. Leading to higher CPM's lower reach

Robert Eckelman

Jun 16, 20222 min read

CTV = Connected TV | OTT = Over The Top TV

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