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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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This Pup has grown up. CTV has shifted from the tail wagging the dog to the entire dog. People spend as much time with CTV | Streaming as they do with broadcast & cable combined.

This Pup has grown up. CTV has shifted from the tail wagging the dog to the entire dog. People spend as much time with CTV | Streaming as they do with broadcast & cable combined.

Robert Eckelman

1 day ago1 min read

CTV | Streaming Isn’t the Future—It’s the Present. Are Ad Budgets Moving Fast Enough?

CTV | Streaming Isn’t the Future—It’s the Present. Are Ad Budgets Moving Fast Enough?

Robert Eckelman

1 day ago1 min read

2025 Media Investments- CTV Spend Increasing as Broadcast Declines
58% Plan To Increasing CTV Spend,
32% Plan to Cut Linear TV Budgets

2025 Media Investments- CTV Spend Increasing as Broadcast Declines 58% Plan To Increasing CTV Spend, 32% Plan to Cut Linear TV Budgets

Robert Eckelman

Mar 161 min read

ESPN+ stands out as the top sports focused streaming service, with almost 20% of US households subscribing

ESPN+ stands out as the top sports focused streaming service, with almost 20% of US households subscribing

Robert Eckelman

Mar 121 min read

The Power Shift: How CTV & Streaming Put Advertisers in Control

The Power Shift: How CTV & Streaming Put Advertisers in Control

Robert Eckelman

Feb 251 min read

It's time to move beyond just numbers and focus on precision, relevance, and real engagement. Is it time to redefine reach and frequency?

It's time to move beyond just numbers and focus on precision, relevance, and real engagement. Is it time to redefine reach and frequency?

Robert Eckelman

Feb 241 min read

"When everyone thinks alike, then no one is thinking." Growth and innovation come from questioning the status quo, not blindly following it.

"When everyone thinks alike, then no one is thinking." Growth and innovation come from questioning the status quo, not blindly following it.

Robert Eckelman

Feb 191 min read

Broadcast & Cable Have Completed the Cycle: Denial → Blame → Anger → Acceptance → Adoption

Broadcast & Cable Have Completed the Cycle: Denial → Blame → Anger → Acceptance → Adoption

Robert Eckelman

Feb 122 min read

In 2017 I tapped out of a 30-year career in broadcasting. Looking back over the past 9 years, I am filled with awe and gratitude. I took a leap and good things happened. Here is the Timeline of CTV

In 2017 I tapped out of a 30-year career in broadcasting. Looking back over the past 9 years, I am filled with awe and gratitude. I took a leap and good things happened. Here is the Timeline of CTV

Robert Eckelman

Feb 62 min read

Who would have predicted 5 years ago
that Post Malone would do songs with
Morgan Wallen, Beyoncé, Blake Shelton & and Taylor Swift

Who would have predicted that…

Who would have predicted 5 years ago that Post Malone would do songs with Morgan Wallen, Beyoncé, Blake Shelton & and Taylor Swift Who would have predicted that…

Robert Eckelman

Aug 14, 20241 min read

In my world of Streaming & CTV does not exist without innovation, transparency, and truth.

In my world of Streaming & CTV does not exist without innovation, transparency, and truth.

Robert Eckelman

Jul 22, 20242 min read

President Biden claims his uncle was eaten by cannibals.
The Trump Stormy Daniels hush money trial set to start.
These headlines are the most intriguing content on TV right now.

President Biden claims his uncle was eaten by cannibals. The Trump Stormy Daniels hush money trial set to start. These headlines are the most intriguing content on TV right now.

Robert Eckelman

Apr 19, 20242 min read

Streamers watch great shows & movies, they also watch a lot of Ads

Streamers watch great shows & movies, they also watch a lot of Ads

Robert Eckelman

Mar 5, 20241 min read

When your company’s Org Chart looks like Wile E. Coyotes blueprint to catch the Road Runner you can probably guess what's going to happen next

When your company’s Org Chart looks like Wile E. Coyotes blueprint to catch the Road Runner you can probably guess what's going to happen next

Robert Eckelman

Feb 26, 20242 min read

Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?

Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?

Robert Eckelman

Feb 20, 20241 min read

CTV | Streaming Advertising just got better! Amazon Prime Video With Advertising. Let's GO.

CTV | Streaming Advertising just got better! Amazon Prime Video With Advertising. Let's GO.

Robert Eckelman

Feb 1, 20241 min read

Nielsen Gauge is out for December 2023. I like what Gauge says, I just don't like Nielsen or Gauge.

Nielsen Gauge is out for December 2023. I like what Gauge says, I just don't like Nielsen or Gauge.

Robert Eckelman

Jan 25, 20241 min read

12/27/23 I received an e-mail from Amazon Prime. If you are a subscriber, you likely did too. The note lets subscribers know that starting 1/29/24 Amazon Prime Video will include advertising.

12/27/23 I received an e-mail from Amazon Prime. If you are a subscriber, you likely did too. The note lets subscribers know that starting 1/29/24 Amazon Prime Video will include advertising.

Robert Eckelman

Dec 28, 20231 min read

2023 went FAST, I don't mean the calendar year, I mean FAST platforms.

2023 went FAST, I don't mean the calendar year, I mean FAST platforms.

Robert Eckelman

Dec 27, 20231 min read

Is it possible another merger? Warner Brothers Discovery in talks with Paramount. The media industry is changing as fast as streaming Is replacing cable

Is it possible another merger? Warner Brothers Discovery in talks with Paramount. The media industry is changing as fast as streaming Is replacing cable

Robert Eckelman

Dec 21, 20231 min read

CTV = Connected TV | OTT = Over The Top TV

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