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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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"When everyone thinks alike, then no one is thinking." Growth and innovation come from questioning the status quo, not blindly following it.

Robert Eckelman

2 days ago1 min read

"When everyone thinks alike, then no one is thinking." Growth and innovation come from questioning the status quo, not blindly following it.

Broadcast & Cable Have Completed the Cycle: Denial → Blame → Anger → Acceptance → Adoption

Robert Eckelman

Feb 122 min read

Broadcast & Cable Have Completed the Cycle: Denial → Blame → Anger → Acceptance → Adoption

In 2017 I tapped out of a 30-year career in broadcasting. Looking back over the past 9 years, I am filled with awe and gratitude. I took a leap and good things happened. Here is the Timeline of CTV

Robert Eckelman

Feb 62 min read

In 2017 I tapped out of a 30-year career in broadcasting. Looking back over the past 9 years, I am filled with awe and gratitude. I took a leap and good things happened. Here is the Timeline of CTV

Who would have predicted 5 years ago
that Post Malone would do songs with
Morgan Wallen, Beyoncé, Blake Shelton & and Taylor Swift

Who would have predicted that…

Robert Eckelman

Aug 14, 20241 min read

Who would have predicted 5 years ago that Post Malone would do songs with Morgan Wallen, Beyoncé, Blake Shelton & and Taylor Swift Who would have predicted that…

In my world of Streaming & CTV does not exist without innovation, transparency, and truth.

Robert Eckelman

Jul 22, 20242 min read

In my world of Streaming & CTV does not exist without innovation, transparency, and truth.

President Biden claims his uncle was eaten by cannibals.
The Trump Stormy Daniels hush money trial set to start.
These headlines are the most intriguing content on TV right now.

Robert Eckelman

Apr 19, 20242 min read

President Biden claims his uncle was eaten by cannibals. The Trump Stormy Daniels hush money trial set to start. These headlines are the most intriguing content on TV right now.

Streamers watch great shows & movies, they also watch a lot of Ads

Robert Eckelman

Mar 5, 20241 min read

Streamers watch great shows & movies, they also watch a lot of Ads

When your company’s Org Chart looks like Wile E. Coyotes blueprint to catch the Road Runner you can probably guess what's going to happen next

Robert Eckelman

Feb 26, 20242 min read

When your company’s Org Chart looks like Wile E. Coyotes blueprint to catch the Road Runner you can probably guess what's going to happen next

Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?

Robert Eckelman

Feb 20, 20241 min read

Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?

CTV | Streaming Advertising just got better! Amazon Prime Video With Advertising. Let's GO.

Robert Eckelman

Feb 1, 20241 min read

CTV | Streaming Advertising just got better! Amazon Prime Video With Advertising. Let's GO.

Nielsen Gauge is out for December 2023. I like what Gauge says, I just don't like Nielsen or Gauge.

Robert Eckelman

Jan 25, 20241 min read

Nielsen Gauge is out for December 2023. I like what Gauge says, I just don't like Nielsen or Gauge.

12/27/23 I received an e-mail from Amazon Prime. If you are a subscriber, you likely did too. The note lets subscribers know that starting 1/29/24 Amazon Prime Video will include advertising.

Robert Eckelman

Dec 28, 20231 min read

12/27/23 I received an e-mail from Amazon Prime. If you are a subscriber, you likely did too. The note lets subscribers know that starting 1/29/24 Amazon Prime Video will include advertising.

2023 went FAST, I don't mean the calendar year, I mean FAST platforms.

Robert Eckelman

Dec 27, 20231 min read

2023 went FAST, I don't mean the calendar year, I mean FAST platforms.

Is it possible another merger? Warner Brothers Discovery in talks with Paramount. The media industry is changing as fast as streaming Is replacing cable

Robert Eckelman

Dec 21, 20231 min read

Is it possible another merger? Warner Brothers Discovery in talks with Paramount. The media industry is changing as fast as streaming Is replacing cable

The battle for home high-speed internet. Wireless companies are gaining ground on cable companies

Robert Eckelman

Dec 6, 20231 min read

The battle for home high-speed internet. Wireless companies are gaining ground on cable companies

Viewers no longer distinguish between Broadcast, Cable & CTV. Viewers say CTV ADs are btter

Robert Eckelman

Nov 13, 20231 min read

Viewers no longer distinguish between Broadcast, Cable & CTV. Viewers say CTV ADs are btter

T-Mobile & Verizon Adding almost 1Million 5G High Speed Home Internet Customers

Robert Eckelman

Oct 26, 20231 min read

T-Mobile & Verizon Adding almost 1Million 5G High Speed Home Internet Customers

Frasier back in Boston back on TV or your computer or your phone however you'd like to watch

Robert Eckelman

Oct 12, 20231 min read

Frasier back in Boston back on TV or your computer or your phone however you'd like to watch

What a headline, Jerry Seinfeld & Larry David together again. Anything is possible

Robert Eckelman

Oct 11, 20231 min read

What a headline, Jerry Seinfeld & Larry David together again. Anything is possible

Comcast | Charter | Spectrum to slow cord cutting by building a streaming box? What, really, why..

Robert Eckelman

Oct 8, 20232 min read

Comcast | Charter | Spectrum to slow cord cutting by building a streaming box? What, really, why..

CTV = Connected TV | OTT = Over The Top TV

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