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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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Who would have predicted 5 years ago
that Post Malone would do songs with
Morgan Wallen, Beyoncé, Blake Shelton & and Taylor Swift

Who would have predicted that…

Robert Eckelman

Aug 14, 20241 min read

Who would have predicted 5 years ago that Post Malone would do songs with Morgan Wallen, Beyoncé, Blake Shelton & and Taylor Swift Who would have predicted that…

President Biden claims his uncle was eaten by cannibals.
The Trump Stormy Daniels hush money trial set to start.
These headlines are the most intriguing content on TV right now.

Robert Eckelman

Apr 19, 20242 min read

President Biden claims his uncle was eaten by cannibals. The Trump Stormy Daniels hush money trial set to start. These headlines are the most intriguing content on TV right now.

Streamers watch great shows & movies, they also watch a lot of Ads

Robert Eckelman

Mar 5, 20241 min read

Streamers watch great shows & movies, they also watch a lot of Ads

Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?

Robert Eckelman

Feb 20, 20241 min read

Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?

CTV | Streaming Advertising just got better! Amazon Prime Video With Advertising. Let's GO.

Robert Eckelman

Feb 1, 20241 min read

CTV | Streaming Advertising just got better! Amazon Prime Video With Advertising. Let's GO.

Nielsen Gauge is out for December 2023. I like what Gauge says, I just don't like Nielsen or Gauge.

Robert Eckelman

Jan 25, 20241 min read

Nielsen Gauge is out for December 2023. I like what Gauge says, I just don't like Nielsen or Gauge.

12/27/23 I received an e-mail from Amazon Prime. If you are a subscriber, you likely did too. The note lets subscribers know that starting 1/29/24 Amazon Prime Video will include advertising.

Robert Eckelman

Dec 28, 20231 min read

12/27/23 I received an e-mail from Amazon Prime. If you are a subscriber, you likely did too. The note lets subscribers know that starting 1/29/24 Amazon Prime Video will include advertising.

2023 went FAST, I don't mean the calendar year, I mean FAST platforms.

Robert Eckelman

Dec 27, 20231 min read

2023 went FAST, I don't mean the calendar year, I mean FAST platforms.

Is it possible another merger? Warner Brothers Discovery in talks with Paramount. The media industry is changing as fast as streaming Is replacing cable

Robert Eckelman

Dec 21, 20231 min read

Is it possible another merger? Warner Brothers Discovery in talks with Paramount. The media industry is changing as fast as streaming Is replacing cable

The battle for home high-speed internet. Wireless companies are gaining ground on cable companies

Robert Eckelman

Dec 6, 20231 min read

The battle for home high-speed internet. Wireless companies are gaining ground on cable companies

Viewers no longer distinguish between Broadcast, Cable & CTV. Viewers say CTV ADs are btter

Robert Eckelman

Nov 13, 20231 min read

Viewers no longer distinguish between Broadcast, Cable & CTV. Viewers say CTV ADs are btter

Frasier back in Boston back on TV or your computer or your phone however you'd like to watch

Robert Eckelman

Oct 12, 20231 min read

Frasier back in Boston back on TV or your computer or your phone however you'd like to watch

Comcast | Charter | Spectrum to slow cord cutting by building a streaming box? What, really, why..

Robert Eckelman

Oct 8, 20232 min read

Comcast | Charter | Spectrum to slow cord cutting by building a streaming box? What, really, why..

Cable getting older, more expensive, harder to reach new movers & young adults

Robert Eckelman

Oct 5, 20231 min read

Cable getting older, more expensive, harder to reach new movers & young adults

TV 3.0 ever heard of it? If you haven't worry not, it's spreading like a speeding snail

Robert Eckelman

Sep 29, 20232 min read

TV 3.0 ever heard of it? If you haven't worry not, it's spreading like a speeding snail

Charter/Spectrum is more interested in protecting broadband than renewing Disney ABC ESPN

Robert Eckelman

Sep 5, 20231 min read

Charter/Spectrum is more interested in protecting broadband than renewing Disney ABC ESPN

Robert Eckelman

Aug 30, 20231 min read

Connected TV hours watched jumps 21% from May 2022 to May 2023 🔥

Do people really feel about ads during their Streaming/CTV/OTT

Robert Eckelman

Aug 24, 20231 min read

Do people really feel about ads during their Streaming/CTV/OTT

Robert Eckelman

Aug 23, 20231 min read

Cable company sues HOA for not notifying or sharing the deals of a competing offer.

2023-2027 Traditional TV spending will fall by 4.4 Billion. Same Time CTV will grow by 15.8 Billion

Robert Eckelman

Aug 16, 20231 min read

2023-2027 Traditional TV spending will fall by 4.4 Billion. Same Time CTV will grow by 15.8 Billion

CTV = Connected TV | OTT = Over The Top TV

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