Robert EckelmanJun 28, 20211 min readBMO Capital forecasts CTV Ad Investment to grow at 23% through 2030
Robert EckelmanJun 21, 20211 min readQuibi Content finally having success on Big Screens- now rebranded as Roku Originals
Robert EckelmanMar 31, 20212 min readInfluence best prospects, in optimal trade areas, with little waste. It really is simple Media Math
Robert EckelmanSep 27, 20191 min readIn the past year, pay-TV providers experienced a net loss of more than 5.01 million subscribers
Robert EckelmanSep 25, 20191 min readNielsen ratings flawed from the beginning. I hope impression based advertising improves measurement
Robert EckelmanSep 11, 20191 min readConsumers, Marketers, Bueller...Need another reason for #CTV #OTT
Robert EckelmanSep 2, 20191 min read74 percent of US HH have a Subscription Video On Demand Service (CTV | OTT)