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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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I am not Peacocking- September was a great month for Streaming| CTV | OTT

I am not Peacocking- September was a great month for Streaming| CTV | OTT

Robert Eckelman

Nov 2, 20221 min read

Looking forward to the return of Frasier. It's skipping broadcast & going to streaming- Paramount +

Robert Eckelman

Oct 27, 20221 min read

NBC already announced the possibility of cutting 1 hour of prime. Will CBS & ABC follow?

Robert Eckelman

Oct 20, 20221 min read

“A friend should always underestimate your virtues & an enemy overestimate your faults” Don Corleone

Robert Eckelman

Oct 18, 20221 min read

Introducing the new era of ad-supported CTV | Streaming | OTT

Introducing the new era of ad-supported CTV | Streaming | OTT

Robert Eckelman

Oct 14, 20221 min read

Binge John Wick 1, 2, & 3 free on Roku. The Baba Yaga- "How Good To See You Again So Soon, Mr. Wick

Binge John Wick 1, 2, & 3 free on Roku. The Baba Yaga- "How Good To See You Again So Soon, Mr. Wick

Robert Eckelman

Oct 7, 20221 min read

This post will get less attention than the 9/12/22Emmys, but not that much less…

This post will get less attention than the 9/12/22Emmys, but not that much less…

Robert Eckelman

Sep 13, 20221 min read

NBC moving shows, potentially pulling an hour of prime, future-proofing their business

Robert Eckelman

Sep 1, 20223 min read

Disney, NBCU, CBS...streaming first. This is pure Diffusion of Innovation at work.

Robert Eckelman

Aug 31, 20223 min read

NBC's plan to cut 1 hour of prime is preliminary but it does have a sense of inevitability

Robert Eckelman

Aug 30, 20222 min read

NBC may cut an hour of Primetime. A win for network & local stations, but a loss for broadcast

Robert Eckelman

Aug 29, 20221 min read

Streaming topples cable as the most popular way US Households watch television maybe...

Streaming topples cable as the most popular way US Households watch television maybe...

Robert Eckelman

Aug 22, 20221 min read

Like the Beanstalk CTV keeps growing, no water needed.

Like the Beanstalk CTV keeps growing, no water needed.

Robert Eckelman

Aug 12, 20221 min read

CTV | Streaming continuing to get better for viewers, advertisers and marketers,

Robert Eckelman

Aug 10, 20221 min read

This reversal is faster than the shut down of CNN+. This is an update to the update Hulu’s position

This reversal is faster than the shut down of CNN+. This is an update to the update Hulu’s position

Robert Eckelman

Jul 27, 20221 min read

I could be streaming #1 fan, but NFL+ seems like a Hail Mary Pass

I could be streaming #1 fan, but NFL+ seems like a Hail Mary Pass

Robert Eckelman

Jul 26, 20221 min read

I have been on a news cleanse, but these headlines are too good to ignore

I have been on a news cleanse, but these headlines are too good to ignore

Robert Eckelman

Jul 25, 20221 min read

Still Growing, 87% of U.S. Households have 1 or more CTV devices

Still Growing, 87% of U.S. Households have 1 or more CTV devices

Robert Eckelman

Jul 8, 20221 min read

Broadcast audiences have plummeted faster than ad spending. Leading to higher CPM's lower reach

Broadcast audiences have plummeted faster than ad spending. Leading to higher CPM's lower reach

Robert Eckelman

Jun 16, 20222 min read

Purchase intent, lifestyle, Interests, Income, and education, way better than targeting age & gender

Purchase intent, lifestyle, Interests, Income, and education, way better than targeting age & gender

Robert Eckelman

May 25, 20221 min read

CTV = Connected TV | OTT = Over The Top TV

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