Disney, NBCU, CBS...streaming first. This is pure Diffusion of Innovation at work.

NBC's plan to cut 1 hour of prime is preliminary but it does have a sense of inevitability

NBC may cut an hour of Primetime. A win for network & local stations, but a loss for broadcast

Streaming topples cable as the most popular way US Households watch television maybe...

Like the Beanstalk CTV keeps growing, no water needed.

CTV | Streaming continuing to get better for viewers, advertisers and marketers,

This reversal is faster than the shut down of CNN+. This is an update to the update Hulu’s position

I could be streaming #1 fan, but NFL+ seems like a Hail Mary Pass

I have been on a news cleanse, but these headlines are too good to ignore

Still Growing, 87% of U.S. Households have 1 or more CTV devices

Broadcast audiences have plummeted faster than ad spending. Leading to higher CPM's lower reach

Purchase intent, lifestyle, Interests, Income, and education, way better than targeting age & gender

Nostradamus was well known for wild predictions, not even he would have predicted the growth of CTV

It's not what people say it's what they do, the majority of streamers opt for Ad-Supported streaming

Free Falling, not the Tom Petty song, Traditional Cable Subs to fall to less than 50% by 2023.

49% of viewers say streaming (CTV | OTT) has replaced traditional TV

High-speed households love CTV. 49% have 4+ subscriptions according to Parks Q3 2021 survey

After an examination, consultation & Ben Franklyn T sheet, I was able to cure my client's heartburn

Screaming Deals, I mean Streaming Deals get a Roku for $15

AVOD- AD-Supported Streaming in high demand. Here is a good article