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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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No limits, no limits, no limits! Are you ready to break free from your self-imposed constraints?

Robert Eckelman

Aug 1, 20241 min read

No limits, no limits, no limits! Are you ready to break free from your self-imposed constraints?

The metamorphosis from Broadcast & Cable to CTV & Streaming continues. Lots of sports news and a bite of the Apple

Robert Eckelman

Jul 26, 20241 min read

The metamorphosis from Broadcast & Cable to CTV & Streaming continues. Lots of sports news and a bite of the Apple

Cord-Cutting 2.0 is upon us. Questioning my current relationship with my ISP(Internet service provider ) Should I stay or should I go

Robert Eckelman

Jul 24, 20242 min read

Cord-Cutting 2.0 is upon us. Questioning my current relationship with my ISP(Internet service provider ) Should I stay or should I go

In my world of Streaming & CTV does not exist without innovation, transparency, and truth.

Robert Eckelman

Jul 22, 20242 min read

In my world of Streaming & CTV does not exist without innovation, transparency, and truth.

The video landscape has undergone a seismic shift, moving from broadcast & cable to a Streaming First mentality.

Robert Eckelman

Jul 19, 20241 min read

The video landscape has undergone a seismic shift, moving from broadcast & cable to a Streaming First mentality.

The world needs a person like Elon Musk to rethink, reinvent, innovate

Robert Eckelman

Jul 3, 20241 min read

The world needs a person like Elon Musk to rethink, reinvent, innovate

I can handle the truth. In fact, the only thing I want is a straightforward answer to my questions.

Robert Eckelman

Jun 22, 20242 min read

I can handle the truth. In fact, the only thing I want is a straightforward answer to my questions.

Ditch the T and turn can't into can, it is only one letter

Robert Eckelman

Jun 20, 20242 min read

Ditch the T and turn can't into can, it is only one letter

For your CTV campaign go deep & wide, Buy FASTs, purchase high & low, procure VMVP's pro & college sports, premium SVOD channels like Amazon Prime, Max & Peacock. Target audiences, not networks...

Robert Eckelman

Jun 19, 20242 min read

For your CTV campaign go deep & wide, Buy FASTs, purchase high & low, procure VMVP's pro & college sports, premium SVOD channels like Amazon Prime, Max & Peacock. Target audiences, not networks...

I remember when I only saw video calls on George Jetson. Spacely sprockets was certainly ahead of its time

Robert Eckelman

May 9, 20241 min read

I remember when I only saw video calls on George Jetson. Spacely sprockets was certainly ahead of its time

Nearly Every American Household Is Subscribed to Streaming Services. Streaming has become the standard

Robert Eckelman

May 8, 20241 min read

Nearly Every American Household Is Subscribed to Streaming Services. Streaming has become the standard

Actions speak louder than words. January 2024 Comcast said it was not threatened by the growth of 5G home Internet by T-Mobile and Verizon

Robert Eckelman

May 3, 20241 min read

Actions speak louder than words. January 2024 Comcast said it was not threatened by the growth of 5G home Internet by T-Mobile and Verizon

No need for Virtual Assistants or White-label companies. Our structure allows us to develop strong relationships, provide consistent service & deliver successful outcomes

Robert Eckelman

Apr 25, 20242 min read

No need for Virtual Assistants or White-label companies. Our structure allows us to develop strong relationships, provide consistent service & deliver successful outcomes

Our small size is your giant advantage

Robert Eckelman

Apr 23, 20241 min read

Our small size is your giant advantage

President Biden claims his uncle was eaten by cannibals.
The Trump Stormy Daniels hush money trial set to start.
These headlines are the most intriguing content on TV right now.

Robert Eckelman

Apr 19, 20242 min read

President Biden claims his uncle was eaten by cannibals. The Trump Stormy Daniels hush money trial set to start. These headlines are the most intriguing content on TV right now.

I have never been scared to bring up the elephant in the room. Why are TV stations, Radio stations Cable companies willing to give away their airtime to clients that buy CTV| Streaming | OTT from them

Robert Eckelman

Apr 16, 20241 min read

I have never been scared to bring up the elephant in the room. Why are TV stations, Radio stations Cable companies willing to give away their airtime to clients that buy CTV| Streaming | OTT from them

A Fresh Start Every Day: My Powerful Morning Routine can become yours. 16 days until I bike to raise Funds and Awareness for MS.

Robert Eckelman

Apr 4, 20242 min read

A Fresh Start Every Day: My Powerful Morning Routine can become yours. 16 days until I bike to raise Funds and Awareness for MS.

Let's return to the spirit of pre-covid excellence and bring back extraordinary!

Robert Eckelman

Mar 17, 20242 min read

Let's return to the spirit of pre-covid excellence and bring back extraordinary!

Ordinary vs. Extraordinary: A World of Difference

Robert Eckelman

Mar 17, 20242 min read

Ordinary vs. Extraordinary: A World of Difference

Since 2018 I have been saying CTV & OTT close, but not the same thing. All advertising impressions are not equal. CTV is a great equalizer.

Robert Eckelman

Mar 7, 20242 min read

Since 2018 I have been saying CTV & OTT close, but not the same thing. All advertising impressions are not equal. CTV is a great equalizer.

CTV = Connected TV | OTT = Over The Top TV

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