Is Advertising & Marketing about unbridled reach, or it is about reaching & influencing the right..

Why do 2019 media plans still look like Y2K. It is time for CTV ad spend to catch up to the audience

AT 55 I am invisible to Traditional marketers, but a pot of gold to tradigital marketers

I understand the formula Reach X Frequency= GRP's. That is part of the issue...It is not real....

Many of us use Reach and Frequency, are we following it blindly? Is it still relevant?

Data-driving marketing that focuses on the individual & Customer experience take the top two spots

Advertising on local CTV | OTT Easier than Traditional TV

YouTube is changing how it pitches YouTube TV. Hopefully good news

I like to save money, but I love to save time and hassle

You have many opportunities to be your best, but only one to be your worst.

5G may lead to Cord Cutting 2.0, complete cord cutting, not just shaving.

Advertising a rack of ribs to vegetarian will not sell much pork regardless of frequency.

Cord Cutting accelerates as CTV | OTT gets better. 33 Million cord cutters 2018, 55 Million by 2022

Grapes to Grapefruits. I am the Grapes that becomes fine wine, Grapefruits are for breakfast or diet

And the wise owl said...

Big Results Small Company. Small enough to care, large enough to specialize

Do you know people who make simple things complicated? Local CTV | OTT is advertising is easy

CTV | OTT shifts power and influence from large media companies to savvy marketers and advertise

Be the best at what you do, so your clients can be the best at what they do.

Make no mistake, Roku is a media company, Amazon Firing up CTV | OTT ad sales...on the Fire Stick