Is this how you saw this chapter in the story of Facebook playing out?

Innovation diffusion curve. CTV | OTT past Innovators and Early Adopters on to the Early Majority

Facebook has serious trust issues but daily visits largely unaffected

Great video- Industry leaders from Comcast, ESPN, Disney ABC, NBCU, & Turner discuss industry issues

Another TV streaming service offering 40 channels +

Customers not clicks. Customers make purchase, clicks can't. Business Outcomes vs Metrics

CTV | OTT getting better and easier

Upper and lower marketing funnel activities are important. OTT delivers from awareness to advocacy

Different ads for different screens. This story ties together feature and benefit in just 15 seconds

The great thing about a quick read, it's easy to remember

The customer path to purchase is complicated. Linear stimulus-response, does not exist...

The story behind Netflix's Project Griffin. It was a big gamble...

Where is the beef, Mikey likes it, Mean Joe Green Coke...Great video creates

The proliferation of TV streaming services is nothing short of amazing.

The Gold Medal goes to marketers that figure out how...