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This blog is about local CTV | OTT advertising. It is about successful marketing. Please enjoy, contribute and share.

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When your company’s Org Chart looks like Wile E. Coyotes blueprint to catch the Road Runner you can probably guess what's going to happen next

When your company’s Org Chart looks like Wile E. Coyotes blueprint to catch the Road Runner you can probably guess what's going to happen next

Robert Eckelman

Feb 26, 20242 min read

Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?

Faster than a speeding bullet, able to leap Broadcast & Cable in just a few years, CTV Streaming is Super. What's next, could Paramount+ Peacock merge?

Robert Eckelman

Feb 20, 20241 min read

Call me old school, I believe salespeople are getting too far away from their customers.

Call me old school, I believe salespeople are getting too far away from their customers.

Robert Eckelman

Feb 18, 20242 min read

Doing well by doing good

Doing well by doing good

Robert Eckelman

Feb 16, 20241 min read

Enjoy Super Bowl Sunday 2/11, Prepare for a Stupendous Saturday 2/17 Where Everyone Will Be Winners.

Enjoy Super Bowl Sunday 2/11, Prepare for a Stupendous Saturday 2/17 Where Everyone Will Be Winners.

Robert Eckelman

Feb 2, 20241 min read

CTV | Streaming Advertising just got better! Amazon Prime Video With Advertising. Let's GO.

CTV | Streaming Advertising just got better! Amazon Prime Video With Advertising. Let's GO.

Robert Eckelman

Feb 1, 20241 min read

Never let them see you sweat, This seems to be the way CEO's of cable companies are handling the telecom challenge to high-speed home internet

Never let them see you sweat, This seems to be the way CEO's of cable companies are handling the telecom challenge to high-speed home internet

Robert Eckelman

Jan 28, 20241 min read

Nielsen Gauge is out for December 2023. I like what Gauge says, I just don't like Nielsen or Gauge.

Nielsen Gauge is out for December 2023. I like what Gauge says, I just don't like Nielsen or Gauge.

Robert Eckelman

Jan 25, 20241 min read

2nd Annual Romp To Cure MS event- February 17th from 12 noon to 3:00 PM at BarrieHaus Beer Co in Ybor. An opportunity to make a difference that is easy, fast, and fun.

2nd Annual Romp To Cure MS event- February 17th from 12 noon to 3:00 PM at BarrieHaus Beer Co in Ybor. An opportunity to make a difference that is easy, fast, and fun.

Robert Eckelman

Jan 23, 20242 min read

Is $360 Per registered voter a good investment? Here is the Iowa political spend breakout for Iowa.

Is $360 Per registered voter a good investment? Here is the Iowa political spend breakout for Iowa.

Robert Eckelman

Jan 17, 20241 min read

Be a strong link for your clients, those whom you work for, people who work for you, your family, and friends. Build unbreakable trust.

Be a strong link for your clients, those whom you work for, people who work for you, your family, and friends. Build unbreakable trust.

Robert Eckelman

Jan 12, 20242 min read

Comcast not threatened by 5G Home Internet. If you don't learn from the past it will likely be repeated.

Comcast not threatened by 5G Home Internet. If you don't learn from the past it will likely be repeated.

Robert Eckelman

Jan 3, 20241 min read

12/27/23 I received an e-mail from Amazon Prime. If you are a subscriber, you likely did too. The note lets subscribers know that starting 1/29/24 Amazon Prime Video will include advertising.

12/27/23 I received an e-mail from Amazon Prime. If you are a subscriber, you likely did too. The note lets subscribers know that starting 1/29/24 Amazon Prime Video will include advertising.

Robert Eckelman

Dec 28, 20231 min read

2023 went FAST, I don't mean the calendar year, I mean FAST platforms.

2023 went FAST, I don't mean the calendar year, I mean FAST platforms.

Robert Eckelman

Dec 27, 20231 min read

Nielsen Gauge- worth a look, remember to inspect what you expect. Consult several sources.

Nielsen Gauge- worth a look, remember to inspect what you expect. Consult several sources.

Robert Eckelman

Dec 22, 20233 min read

Is it possible another merger? Warner Brothers Discovery in talks with Paramount. The media industry is changing as fast as streaming Is replacing cable

Is it possible another merger? Warner Brothers Discovery in talks with Paramount. The media industry is changing as fast as streaming Is replacing cable

Robert Eckelman

Dec 21, 20231 min read

The battle for home high-speed internet. Wireless companies are gaining ground on cable companies

The battle for home high-speed internet. Wireless companies are gaining ground on cable companies

Robert Eckelman

Dec 6, 20231 min read

All work & no play make Jack a dull boy. Here is an opportunity to do well by doing good

All work & no play make Jack a dull boy. Here is an opportunity to do well by doing good

Robert Eckelman

Nov 30, 20232 min read

Hope everyone had a nice Thanksgiving or as I like to call it Giving Thanks day.

Hope everyone had a nice Thanksgiving or as I like to call it Giving Thanks day.

Robert Eckelman

Nov 29, 20232 min read

local TV stations urge the FCC to reclassify streaming services as cable TV & here we go again

local TV stations urge the FCC to reclassify streaming services as cable TV & here we go again

Robert Eckelman

Nov 15, 20232 min read

CTV = Connected TV | OTT = Over The Top TV

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