The change in advertising investment is following the change in viewership. In the back half of 2022 U.S. streaming surpassed cable for the first time. Ad dollars shift slower but they certainly will change 2023 may be the year we see it.
The IAB projects CTV inventment to grow by 14.4%. they forecast other digital will grow as well. The outlook also expects traditional cable and broadcast ad spending to fall by 6.3%. full article here https://bit.ly/3IHXJpH
need more proof? Q 42022 Trade Desk revenue increase 24% while perennial leaders Google and Meta struggle with ad revenue declines. What is The Trade Desks secret sauce? It is CTV.
Quote from Jeff Green the CEO of The Trade Desk
“I remain convinced that in times of uncertainty, as marketers look to do more with less, they are continuing to prioritize precision media on the open internet,” CTV continues to be the The Trade Desks strongest growth driver, especially as ad-free subscription models struggle in a crowded streaming marketplace full article here http://bit.ly/3KxbbON
It's no secret top advertising agencies, marketers, and media buyers are shifting dollars from traditional media (Broadcast & Cable) to CTV and streaming. Need help, let's talk (727) 580 4857
#CTV #Streaming #OTT always getting better for local advertisers and viewers
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