I am not a weatherman but I can give you the 2023 forecast for traditional broadcast and cable. Cloudy, unstable, and stormy. The 2023 forecast for #CTV and #Streaming is sunny, beautiful, and green.
The IAB is expecting CTV to grow by 14.4% in 2023 they are also calling for traditional broadcast and cable to drop by 6.3%. Ad dollars follow eyeballs, CTV viewership continues to grow come on over. We will do better than just make room for you. We will show your commercial to the right audience, at the right time, in the proper mode of purchase intent.
Quote from Jeff Green the CEO of The Trade Desk
“I remain convinced that in times of uncertainty, as marketers look to do more with less, they are continuing to prioritize precision media on the open internet,” CTV continues to be the The Trade Desks strongest growth driver, especially as ad-free subscription models struggle in a crowded streaming marketplace full article here http://bit.ly/3KxbbON
#CTV #Streaming #OTT always getting better for local advertisers and viewers
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