Another domino may be falling in the traditional broadcast & cable Business. Cut that cord!

Another domino may be falling in the traditional broadcast & cable Business. Cut that cord!

I read this story the other day from cord cutters news http://bit.ly/3ntWT7K

"If you still have Comcast’s cheap SD TV package, you may be surprised to find that your local channels are vanishing in some areas."

Not surprisingly I have heard about this move from other cable companies, typically the small ones.

So why would Comcast do this? I don't know I am not an insider. I have some thoughts.

1, Video is becoming less and less important to cable companies. It's not as profitable as it once was.

2, Is a way for cable companies to cut down on retransmission fees to local broadcasters?

I have posted articles about retransmission fees in the past. I believe (my opinion only) retransmission fees from cable companies to local TV broadcasters are on the way out. When cable penetration was at around 80% retransmission was a mutually beneficial agreement. Now that cable penetration is closer to 50% cable companies and broadcasters are less reliant on one another.

I certainly think that local broadcasters have less leverage when negotiating with cable companies for retransmission fees.

All the more reason to cut the cord.

#CTV #Streaming #OTT always getting better for local advertisers and viewers