Before you write your next ad, film your next scene, commit to your next cause,

take time to think about what consumers want.

Here is a roadmap to success from Marketing Charts

Give me product information

Provide discounts/ special offers

Be entertaining

Teach me something new

Be relevant to me/ identity

Make me laugh

Give me personalized recommendations

Promote diversity and inclusivity

Raise awareness about a social or environmental cause

Show companies COVID-19 response