My last 2 posts were about the penetration of CTV, Cord Cutting accelerating and Broadvast and CTV being on divergent paths. Broadcast is losing advertising revenue while CTV thriving.
https://www.connectadtv.com/post/what-percent-of-us-households-are-reachable-through-ctv-it-depends-what-source-you-consult
https://www.connectadtv.com/post/2023-2027-traditional-tv-spending-will-fall-by-4-4-billion-same-time-ctv-will-grow-by-15-8-billion
This is the first headline I read this morning on Cord Cutters News.
Comcast is Getting Hit Hard By Cord Cutting As It Lost Over 1.15 Million TV Subscribers In Just 6 Months. For clarification that is the first 6 months of 2023. Spectrum/Charter, Dish & Direct TV are also getting hit hard.
Cable companies once had an exclusive Stranglehold on high-speed home internet. Cord cutting was more like cord shaving because many had to keep a relationship via their internet connection. Well now Comcast & Spectrum/Charter are losing their firm grip on High-Speed Home internet as well. T Mobile and Verizon have stepped up their 5G home internet with great speed, good pricing, and guarantees. There is more, Amazon's High-Speed Home Internet roles out in September 2023 (next month).
I am not attacking cable or kicking an industry while it is down. I am just sharing the latest research.
Truth is I have posted before that if cable companies treated their customers better they may not be in this state of affairs.
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