82% of US TV households now have at least one CTV device
55% of TV households have at least one stand-alone streaming device such as a Roku, Chromecast, Amazon Fire TV or Apple TV.
60% of adults watch video via a connected TV device at least weekly
54% of adults ages 18-34 view CTV daily
43% of those ages 35-54 view CTV daily
22% of adults 55+ view CTV daily
The mean US household 4.1 CTV devices per household
78% of adults prefer to view video on a TV
Leichtman Research Group (LRG) April-May 2021. https://bit.ly/2YYzjnE
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