The trajectory of video consumption is clear: CTV & Streaming is rapidly becoming the dominant platform for entertainment, news, and sports.
It was once commonplace to hear skepticism about streaming's ability to replace traditional broadcast and cable television, particularly for local news and sports coverage. However, this narrative has dramatically changed.
Today, most television stations offer dedicated streaming apps, making local news accessible to viewers on any internet-connected device. The emergence of FAST channels has further expanded the availability of live news content. You can even stream cable news like Charter |Spectrum without a cable subscription on Xumo Play. The Spectrum | Charter news apps were once used as an enticement for subscription loyalty. Cord-cutting that dropped cable penetration to less than 50% in many markets has likely caused cable companies to rethink that strategy.
The sports industry has also undergone a transformative shift. Major leagues like the NFL, NBA, NHL, and MLB have all entered into significant streaming partnerships.
With each passing season /year, the influence of streaming on local TV stations, cable and sports grows stronger, making it evident that this trend is unstoppable.
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