When playing by Goliaths rules, Goliaths win 71%* of the time. When the Davids of the world make up the rules, they win 64%* of the time. *Research of Ivan Arreguin-Toft. In an time when media is fractionalized and moving to new platforms, huge media companies are jumping in to get their fair share, evaluate your partners. Do you really want the retreaded thinking of a Goliath or the speed, maneuverability, commitment of a David.
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