Parks and Associates always deliver valuable insights on streaming and CTV trends, and their latest study is no exception. https://bit.ly/3R5buSK Based on research from 8,000 U.S. internet households, ESPN+ stands out as the top sports-focused streaming service, with 19% of households subscribing. Meanwhile, NFL+ holds a solid second place at 10%. Interesting to see how the sports streaming landscape continues to evolve!
Sports streaming continues to make an impact! 📊
33% of U.S. internet households subscribe to a direct-to-consumer (D2C) sports service.
43% of households watch live sports from any source.
Younger viewers (18-24) are tuning in, with 70% watching at least one live game per week—but the 55+ audience is even more engaged, with over 87% watching weekly.
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