Robert EckelmanJan 22, 20201 min readGreat Creative, Optimal Reach, Personalized Message, does that matter if Audience Targeting is off?Local CTV | OTT marketing campaigns start with Audience Targeting and then address other critical success factors.
Local CTV | OTT marketing campaigns start with Audience Targeting and then address other critical success factors.
The truth can be a hard pill to swallow. Cable executives admit the traditional cable model is broken
Tyson Paul Netflix- wasn’t perfect, but it was a bold leap forward for streaming live sports and events. The future of streaming continues to shine brighter, and we’ll learn from moments like this.
It shouldn't take a hurricane, an emergency, or a crisis for people to come together, help one another, and act with kindness.
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