Robert EckelmanDec 4, 20191 min readI made a random post about not defining CTV | OTT, just plan it into 2020. Minutes later I see this Article form eMarketer Who Controls Connected TV Ad Budgets?Do these responsibilities fall to the linear TV team? Do they fall to the digital team? Does this distinction matter anymore? https://www.emarketer.com/content/who-controls-connected-tv-ad-budgets Link to my original post https://www.connectadtv.com/post/don-t-worry-about-defining-ctv-ott-just-plan-it-into-2020-connectadtv-can-help
Article form eMarketer Who Controls Connected TV Ad Budgets?Do these responsibilities fall to the linear TV team? Do they fall to the digital team? Does this distinction matter anymore? https://www.emarketer.com/content/who-controls-connected-tv-ad-budgets Link to my original post https://www.connectadtv.com/post/don-t-worry-about-defining-ctv-ott-just-plan-it-into-2020-connectadtv-can-help
How FAST things have changed. Fox will stream Super Bowl 59 on Tubi: Cord Cutters Can Watch the Big Game Free on 2/9/25. Another Touchdown for Streaming
In this rapidly evolving media landscape, businesses must adapt their advertising strategies & partner with the right experts to ensure their messaging resonates.
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