The old saying goes if you can't beat them join them. It looks like Amazon Prime may soon offer an Ad Supported Streaming/CTV tier. What next?
We already know all the major networks are heavily focused & invested in streaming & CTV.
CBS owns Paramount+ and Pluto. CBS changed its name to Paramount Global on February 16, 2022.
NBCUniversal owns Peacock & Xumo...,
Fox owns Tubi & Fox Now...
ABC owns Disney Hulu, and ESPN+...
There are more but I am keeping it brief.
November 3rd, 2022 Netflix jumped into the ad-supported streaming world by offering an ad-supported tier.
On November 7th, 2023, the Wall Street Journal and other media outlets announced that Amazon Prime is considering offering an ad-supported tier.
#Streaming, #CTV, #OTT always getting better for advertisers and Viewers
Additional details from Forbes article here https://bit.ly/444HB9Q
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