A friend who frequently reads my posts on ConnectADtv and LinkedIn recently commented, "What's going on with your posts? You're writing about coaching people up, innovation, transparency, and truth.
I am used to reading your posts about CTV and streaming."
I replied, "Say what you just said to me slowly and deliberately, considering every word. CTV & Streaming do not exist without all of the above. I am 100% focused on CTV and streaming, as streaming matures, you must broaden your perspective.
Innovation, transparency, and truth have always been the core of my business, and that will never change even though the #Streaming & #CTV world will continue to evolve rapidly."
Here are just a few nuggets of information from the 7/19/24 weekend
Amazon Prime Advertising A great way to avoid Political Advertising and political ads are about to hit very hard now through the election. It has also been fantastic for my clients.
Netflix is canceling the basic ad-free plan. Subscribers can move to the ad-free standard at a higher price or switch to Netflix with ads. It's easy to predict that more people will subscribe to the advertising-based offering for Netflix very soon, creating more opportunities for advertisers.
Venue Sports is set to launch in fall 2024. This new service, created by a joint venture between ESPN, Fox Sports, and Warner Bros. Discovery, will offer a large collection of sports content, including major professional leagues and college sports, all under one roof. While the specifics of advertising on Venue are not yet clear, airing live sports naturally lends itself to a solid ad structure, so it's fair to assume there will be plenty of advertising opportunities.
Oh yeah things are changing quickly but the core values of innovation, transparency, and truth, are not budging
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