Innovation diffusion curve. CTV | OTT past Innovators and Early Adopters on to the Early Majority

Simply stated- It is the time and speed it takes a given population adopt to innovation. Adoption of CTV | OTT has been fast and the spread easy thanks to these 5 adoption factors: Relative Advantage, Compatibility, Complexity or Simplicity, Trialability, Observability https://www.linkedin.com/feed/update/urn:li:activity:6394570985663795201