One strategic CTV partner, a few partners, or many, which way to go? Simplify to Amplify.

Why One Partner may be your best solution

Working with multiple CTV vendors might seem like the way to go with your campaign but it often leads to a fragmented strategy, muddled measurement, and wasted budget. Here’s why consolidating works smarter:

One Strategy, One Dashboard, Real Results

A single partner means unified planning, placement, optimization, audience profile, and reporting — all in one clean, data-driven ecosystem. No silos. No conflicting metrics. Just smarter execution.

The right partner brings you access to quality, fraud free, top-tier inventory across:

• AVOD: Hulu, Prime Video, Netflix, Peacock,Amazon Prime

• FAST: Pluto TV, Tubi, Freevee

• CTV Apps: Roku, Samsung TV+, LG, Vizio

No need to manage multiple deals. One partner does the heavy lifting — with reach, quality, and efficiency.

Metrics That Matter

Your partner should optimize for:

• Reach & Frequency (without over/under exposure)

• VTR & VCR (did they see and stay?)

• Frequency Caps (control repetition)

All in one dashboard for clean, actionable insights.

Accountability, Not Chaos

One partner = one clear line of ownership. Better service, faster pivots, smarter placements. You build a real relationship, not a vendor list.

Bottom Line: Simplify to Amplify

More vendors? More problems. One strategic CTV partner = better targeting, better reporting, and better ROI.

Advertise smarter — not harder.

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