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Writer's pictureRobert Eckelman

So Much jargon, so little time. Even veterans of TV need to know how to speak the new language of


local Connected TV | Over The Top advertising. Today you need to inspect what you expect. This article covers the basics. You will want to know much more before placing a schedule. If you need translator or someone with a black belt, contact me directly 727 580 4857 I can provide in-depth info.

http://adage.com/article/special-report-tv-upfront/glossary/309021/



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