This seismic change only took about 6 years and has fundamentally altered how we access and enjoy our favorite shows, movies, and sports.
Prior to the Streaming, CTV (Connected TV), and OTT (Over-The-Top) revolution viewers were confined to the programming schedules dictated by television networks.
They would ask themselves "What's on TV tonight"?
Now, with an astounding 88%-95% of US households subscribed to at least one streaming service, the question has transformed into "What do I feel like watching now?".
This shift isn't just about convenience for viewers, it's also revolutionizing the advertising landscape.
Advertisers have pivoted away from the gamble of age and gender targeting trying their best to predict which programs and time slots their potential customers may be watching.
Marketers, now leverage sophisticated online and offline data to build detailed customer profiles. This allows them to deliver targeted advertising with greater precision, reaching consumers most likely to be interested in their products or services.
These transformations represent a monumental leap forward for both viewers and advertisers.
For viewers, it's a world of on-demand entertainment tailored to individual preferences.
For advertisers, it's a more efficient and effective way to connect with potential customers.
The Streaming First era has arrived, and it's fundamentally changing the way we experience entertainment and advertising.
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