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Writer's pictureRobert Eckelman

The metamorphosis from Broadcast & Cable to CTV & Streaming continues. Lots of sports news and a bite of the Apple

The metamorphosis from cable and broadcast to streaming continues.

Here are the headlines from just the last few days


NBA signs 11 year deal with NBC Amazon and Disney

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MLB creates a new app for 5.99 a month direct to consumer

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Fall of 2024 Venue, a new sports streaming channel will be available. I don't know this for sure but it's sports which means it is set up to have advertising breaks.


Lets not forget Netflix. Their next move may lead to more advertising opportunities

Netflix canceling the cheapest ad-free plan. Subscribers will now have the choice to spend more or move to the ad-supported plan. My bet there's going to be more people on ad-supported Netflix

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Apple, no advertising yet, but it will likely happen soon. Apple may even add more content.

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Wow what a week!

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