U.S. Cable & satellite Penetration 2009 all-time high of 87.8% 2020 it is now 65.3%. The generation of core-nevers is aging in.
My 21-year-old son in college likely will never subscribe. How low will it go? 50% is right around the corner.
Full article form Variety
https://bit.ly/2VdBDDp
Local CTV | OTT advertising always getting better
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