What percent of US households are reachable through CTV? It depends what source you consult

According to

Roku 94% of US households are reachable by CTV

Statista 92% of US households are reachable by CTV

Lichtman Research Group 88% of US households are reachable by CTV

This compares to

82% in 2021

74% in 2018

44% in 2013

Source LRG 6/2/23

At this point in time, the exact percentage does not matter as much as the growth over the last 5 years and the fact that CTV is well past reaching critical mass. More people have access to CTV than they do cable and CTV is now almost on par with broadcast. It is still early there is much more opportunity ahead.

#CTV #OTT #Streaming Always getting better for advertisers, marketers, and viewers.